2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
E02 Social Purpose
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES MMTTV PRODUCTIONS
Amsterdam
FLICKER SHOW PRODUCTIONS
Dubai
THE NETHERLANDS
UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC
Salmiya
KUWAIT
CARX
CHEVROLET / THE 2017 MALIBU LTZ
COMMONWEALTH Dubai UNITED ARAB EMIRATES
TWITTERFERENCE
BATELCO / OOKLA SPEEDTEST AWARD
FP7/BAH Manama BAHRAIN
FIGHTING FISTS WITH A FINGER
DUBAI FOUNDATION FOR WOMEN & CHILDREN / ANTI-DOMESTIC VIOLENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
WE'RE ALL EMIRATIS
BAHRI / UAE NATIONAL DAY
HMZAH Riyadh SAUDI ARABIA
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
HUMAN KEYBOARD
LENOVO MIDDLE EAST / YOGA BOOK - HALO KEYBOARD
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES BLINK EVENTS
Dubai
UNITED ARAB EMIRATES
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
E04 Influencer / Talent
FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
CHEVROLET / AUTOMOTIVE
COMMONWEALTH Dubai UNITED ARAB EMIRATES
#SAVEYOURFLAVOUR
MARS / GALAXY NEW FLAVOUR LAUNCH
IMPACT BBDO Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
J3 MENA Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT
Dubai
UNITED ARAB EMIRATES
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES THE NUDGE THEORY
Dubai
UNITED ARAB EMIRATES
E05 Co-Creation & User Generated Content
FUELING SOCIAL
PANZANI / PANZANI PASTA AND SAUCES
DIGITASLBi Dubai UNITED ARAB EMIRATES
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
Short List
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
Short List
THE POWER OF EVERY GENERATION
VODAFONE EGYPT / LAUNCHING THE 4TH GENERATION NETWORK
J. WALTER THOMPSON CAIRO EGYPT THE FILM MARSHALS
Cairo
EGYPT
CLEAN & CLEAR #SEETHEREALME - TEEN GIRLS CO-WRITE A POP ANTHEM
JOHNSON & JOHNSON / CLEAN & CLEAR
J3 MENA Dubai UNITED ARAB EMIRATES SONY MUSIC ENTERTAINMENT
Dubai
UNITED ARAB EMIRATES
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
A FLAKE FASHION FAIRYTALE
MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
F01 Branded Games
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN
Tunis
TUNISIA
Gold
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Bronze
KILL THEM ODORS
MONDELÉZ INTERNATIONAL / CLORETS
MEDIAVEST|SPARK Beirut LEBANON
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
UNITED ARAB EMIRATES
Bronze
G01 Branded Tech Online
SAFARICOM WIDGETS
SAFARICOM / WEBSITE WIDGET
SQUAD DIGITAL Nairobi KENYA
G02 Branded Tech Offline
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY
Riyadh
SAUDI ARABIA
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN TALKING PICTURES
Manama
BAHRAIN
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
THE INTERACTIVE TELLER MACHINES
EMIRATES NBD / DIGITAL CUSTOMER EXPERIENCE
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
Bronze
H01 Integrated Multi-Platform Campaign (Online & Offline)
ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
FINDING MIGO
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT A-FILMS
CAIRO
EGYPT
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY
Beirut
LEBANON
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS
Amman
JORDAN
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Grand Prix
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST
Dubai
FILMMASTER
Dubai
UNITED ARAB EMIRATES