2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Durable Consumer Goods, including Cars
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
E02 Social Purpose
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA Dubai UNITED ARAB EMIRATES
E05 Co-Creation & User Generated Content
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
E01 Social Consumer or B2B
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
D02 Interactive Video
DIABETES CAMPAIGN
MINISTRY OF HEALTH IN SAUDI ARABIA / HEALTH AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA SAUDI ARABIA 77 MEDIA Jeddah SAUDI ARABIA
E02 Social Purpose
DIABETES CAMPAIGN
MINISTRY OF HEALTH IN SAUDI ARABIA / HEALTH AWARENESS
MINISTRY OF HEALTH SAUDI ARABIA SAUDI ARABIA 77 MEDIA Jeddah SAUDI ARABIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I01 User Experience (UX)
PHARMACY COPY
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I03 Storytelling
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
I04 Innovative Use of Technology
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO EGYPT
E05 Co-Creation & User Generated Content
A FLAKE FASHION FAIRYTALE
MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
I03 Storytelling
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
F01 Branded Games
KILL THEM ODORS
MONDELÉZ INTERNATIONAL / CLORETS
MEDIAVEST|SPARK Beirut LEBANON
H01 Integrated Multi-Platform Campaign (Online & Offline)
FINDING MIGO
MOUNTAIN VIEW / GATED COMMUNITY
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT A-FILMS CAIRO EGYPT
D01 Social Video
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
E02 Social Purpose
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS Beirut LEBANON
A06 Charities, Public Health & Safety, Public Awareness Messages
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
H01 Integrated Multi-Platform Campaign (Online & Offline)
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
E02 Social Purpose
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
H01 Integrated Multi-Platform Campaign (Online & Offline)
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai / FILMMASTER Dubai UNITED ARAB EMIRATES
E02 Social Purpose
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLICIS MIDDLE EAST Dubai / FILMMASTER Dubai UNITED ARAB EMIRATES
D03 Webisodes / Series
MAGGI DIARIES SERIES 1 - MAKING A DIFFERENCE FOR GENERATIONS
NESTLÉ MIDDLE EAST / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
MAGGI DIARIES SERIES 2 - PASSING ON TRADITIONS
NESTLÉ MIDDLE EAST / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
E02 Social Purpose
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Short List
F01 Branded Games
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Bronze
I03 Storytelling
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Bronze
I01 User Experience (UX)
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
Short List
I02 Overall Aesthetic Design
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MEDIAMONKS Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
WHY SAY NO?
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU Dubai UNITED ARAB EMIRATES
D01 Social Video
NESCAFE CAPPUCCINO ITALIANO YOU CAN'T FAKE ITALIAN
NESTLÉ MIDDLE EAST FZ / NESCAFE CAPPUCCINO
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES VIP FILMS Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
D02 Interactive Video
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
E05 Co-Creation & User Generated Content
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
Short List
A05 Financial & Business Products & Services, Commercial Public Services
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Bronze
F01 Branded Games
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN Tunis TUNISIA
Gold
E05 Co-Creation & User Generated Content
FUELING SOCIAL
PANZANI / PANZANI PASTA AND SAUCES
DIGITASLBi Dubai UNITED ARAB EMIRATES
D04 Other Video
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
A06 Charities, Public Health & Safety, Public Awareness Messages
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
Bronze
E02 Social Purpose
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
B02 Microsites
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE Dubai UNITED ARAB EMIRATES
D01 Social Video
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Short List
G01 Branded Tech Online
SAFARICOM WIDGETS
SAFARICOM / WEBSITE WIDGET
SQUAD DIGITAL Nairobi KENYA
D01 Social Video
CUT IT SHORT
SAMSUNG / E-COMMERCE WEBSITE
LEO BURNETT JORDAN Amman JORDAN FLUID PRODUCTIONS Amman JORDAN
B01 Websites
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A05 Financial & Business Products & Services, Commercial Public Services
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA