ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
Brand | ALAWWAL BANK |
Product/Service | BANKING |
Entrant | 4129GREY Istanbul, TURKEY |
Category | Online Ad |
Idea Creation
|
4129GREY Istanbul, TURKEY
|
Additional Company
|
LANDOR Dubai, UNITED ARAB EMIRATES
|
The Campaign
To launch the new brand, we turned the younger generation’s power to build the future into a digital experience with a cross-platform campaign: Shift to a Better Future. The campaign consisted of two timelines, the present and a future made possible with the opportunities of the bank. At the heart of the campaign lies our interactive video where the users can shift between these timelines to see how they can make their dream future a reality.
Creative Execution
In the YouTube Masthead, once the story begins, the users are able to shift between the present and the future timelines by pressing their space button. The present shows the dreams of a student whereas the future shows how those dreams could come true. Through this, we want to show how the future they dream of is possible with the right partner.
The campaign performed excellently with 46 million impressions and reached more than %80 of the population. The campaign's online ad is one of the best cases of YouTube With 1.5 minutes above-benchmark watch time. After the campaign, 50% of the new users of the bank’s website was from the target group.
The target audience was the Saudi millennials. Alawwal Bank considers the youth as the leaders of the next generation. With a renewed focus in banking, the bank aims to support the Saudi youth in helping them discover their potential and making their dreams come true for the future.
Credits
Alemsah Ozturk |
4129Grey |
Head of Agency |
Bengt Eriksson |
Landor |
Head of Agency |
Seren Koroglu |
4129Grey |
Creative Director |
Kadir Ozdemir |
4129Grey |
Creative Group Head |
Burak Gunduz |
4129Grey |
Creative Group Head |
Dogukan Dogan |
4129Grey |
Creative Group |
Pinar Cingoz |
4129Grey |
Creative Group |
Ercan Nailoglu |
4129Grey |
Art Director |
Safak Kordikanlioglu |
4129Grey |
Art Director |
Gulsah Karasakal |
4129Grey |
Motions Graphic Designer |
Hidayet Bayraktar |
4129Grey |
Technical Director |
Gunay Sert |
4129Grey |
Software Developer |
Murat Yilmaz |
4129Grey |
Software Developer |
Fatih Kocak |
4129Grey |
Software Developer |
Firat Sorgucu |
4129Grey |
Project Manager |
Melike Asci |
4129Grey |
Brand Manager |
Berna Bulat Pekbas |
4129Grey |
Agency Producer |
Selim Ipek |
4129Grey |
Agency Producer |
Links
Website URL