2017 Winners & Shortlists

ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO

Client/BrandALAWWAL BANK
Product/ServiceBANKING
Entrant4129GREY Istanbul, TURKEY
Type of EntryOnline Ad
CategoryOnline Ad
Idea Creation 4129GREY Istanbul, TURKEY
Production PLUS YAPIM Istanbul, TURKEY
Additional Company LANDOR Dubai, UNITED ARAB EMIRATES

The Campaign

To launch the new brand, we turned the younger generation’s power to build the future into a digital experience with a cross-platform campaign: Shift to a Better Future. The campaign consisted of two timelines, the present and a future made possible with the opportunities of the bank. At the heart of the campaign lies our interactive video where the users can shift between these timelines to see how they can make their dream future a reality.

Creative Execution

We’ve used an innovative way to make this concept available on mobile 360° technology. So, when you rotate your phone to left you see the present day of the story, whereas when you rotate right you shift to the future in real time. This was an organic experience on the platform and also a first on mobile. Through this, we want to emphasize the potential of the Saudi youth and how Alawwal Bank can make their dream future into a reality.

The campaign performed excellently with 46 million impressions and reached more than %80 of the population. The 360° video generated over 4.6 million views. After the campaign, 50% of the new users of the bank’s website were from the target group.

The target audience was the Saudi millennials. Alawwal Bank considers the youth as the leaders of the next generation. With a renewed focus in banking, the bank aims to support the Saudi youth to make them discover their potential and make their dreams come true for the future.

Credits

Name Company Position
Alemsah Ozturk 4129Grey Head of Agency
Bengt Eriksson Landor Head of Agency
Seren Koroglu 4129Grey Creative Director
Kadir Ozdemir 4129Grey Creative Group Head
Burak Gunduz 4129Grey Creative Group Head
Dogukan Dogan 4129Grey Creative Group
Pinar Cingoz 4129Grey Creative Group
Ercan Nailoglu 4129Grey Art Director
Safak Kordikanlioglu 4129Grey Art Director
Firat Sorgucu 4129Grey Project Manager
Melike Asci 4129Grey Brand Manager
Berna Bulat Pekbas 4129Grey Agency Producer
Selim Ipek 4129Grey Agency Producer
Links
Video URL