2017 Winners & Shortlists

LIFE SAVING CAPTCHA

BrandRED CRESCENT JORDAN
Product/ServiceCHARITY
EntrantJ. WALTER THOMPSON JORDAN Amman, JORDAN
CategorySocial Purpose
Idea Creation J. WALTER THOMPSON JORDAN Amman, JORDAN
Media Placement MINDSHARE MENA Amman, JORDAN

The Campaign

Adapting an already existing digital tool – captcha, an Un-skip-able tool where you need to type in what’s in front of you so you can proceed. Replacing gibberish with value, we created Captchas with basic first aid tips.

Creative Execution

Other than the takeover banner, The Life saving Captcha launched on one of the highest traffic websites in Jordan. Backed up with a microsite that provides all website owners, corporations and organizations with the tools to replace their regular Captcha with the lifesaving one. On the microsite, lifesaving tips were available as well as an online game where people would turn a robot into human, one Captcha at a time, when done … they are certified potential lifesavers.

Wide nation reach that showed major results over one day only, the impact it has is a timeless one and will not end with the end of the campaign nor do we plan on having it stop here. 500k Impression - 200,000$ earned media In one day and counting…

A full day takeover on high traffic websites where visitors who are mass, Jordanian citizens are required to key in the first aid tip they see on the screen. Later on, the captcha can be used by organizations and corporations and website owners by implementing it as an additional security measure for the long term, therefore, more lives are possibly saved.

Credits

Name Company Role
Nicolas Geahchan J. Walter Thompson Executive Creative Director
Talal Qarrain J. Walter Thompson Jordan CEO
Rula AlKhadra J. Walter Thompson Jordan Managing Director
Basel Jumaa J. Walter Thompson Jordan Creative Director
Bana Alami J. Walter Thompson Jordan Account Executive
Heba Sari J. Walter Thompson Jordan Copywriter
Rawan Khuffash J. Walter Thompson Jordan Public Relations Executive
Alaa Tabbaa J. Walter Thompson Jordan Jr Art Director
Dina Qaddoumi J. Walter Thompson Jordan Account Director
Basmah Qasim J. Walter Thompson Jordan Media Relations Manager
Links
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