2017 Winners & Shortlists

Brief Explanation

Our campaign uses the interactive video to give its message in an innovative way. The users are able to interact with the story by shifting between the two timelines of the story. Through this, we want to emphasize the potential of the Saudi youth and how the future they dream of is possible. In the film, the present shows the dreams of a student whereas the future shows how those dreams could come true. Once the story begins, the users are able to shift between the present and the future timelines by pressing their space button. In the present timeline, a student with dreams keeps working to achieve his goal and Alawwal Bank is there to support him whenever he is in need. In the future timeline, you see that he he has succeeded and made his dream come true. But he never stops dreaming for a better tomorrow.