2017 Winners & Shortlists

ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/FILM

Client/BrandALAWWAL BANK
Product/ServiceBANKING
Entrant4129GREY Istanbul, TURKEY
Type of EntryOnline Video
CategorySocial Video
Idea Creation 4129GREY Istanbul, TURKEY
Production PLUS YAPIM Istanbul, TURKEY
Additional Company LANDOR Dubai, UNITED ARAB EMIRATES

Brief Explanation

Our campaign uses the interactive video to give its message in an innovative way. The users are able to interact with the story by shifting between the two timelines of the story. Through this, we want to emphasize the potential of the Saudi youth and how the future they dream of is possible. In the film, the present shows the dreams of a student whereas the future shows how those dreams could come true. Once the story begins, the users are able to shift between the present and the future timelines by pressing their space button. In the present timeline, a student with dreams keeps working to achieve his goal and Alawwal Bank is there to support him whenever he is in need. In the future timeline, you see that he he has succeeded and made his dream come true. But he never stops dreaming for a better tomorrow.

Credits

Name Company Position
Alemsah Ozturk 4129Grey Head of Agency
Bengt Eriksson Landor Head of Agency
Seren Koroglu 4129Grey Creative Director
Kadir Ozdemir 4129Grey Creative Group Head
Burak Gunduz 4129Grey Creative Group Head
Dogukan Dogan 4129Grey Creative Group
Pinar Cingoz 4129Grey Creative Group
Ercan Nailoglu 4129Grey Art Director
Safak Kordikanlioglu 4129Grey Art Director
Gulsah Karasakal 4129Grey Motions Graphic Designer
Hidayet Bayraktar 4129Grey Technical Director
Gunay Sert 4129Grey Software Developer
Murat Yilmaz 4129Grey Software Developer
Fatih Kocak 4129Grey Software Developer
Firat Sorgucu 4129Grey Project Manager
Melike Asci 4129Grey Brand Manager
Berna Bulat Pekbas 4129Grey Agency Producer
Selim Ipek 4129Grey Agency Producer