2017 Winners & Shortlists

• E03 Innovative Use of Social or Community
• CARX
  CHEVROLET / THE 2017 MALIBU LTZ
  COMMONWEALTH Dubai
  UNITED ARAB EMIRATES

• E04 Influencer / Talent
• FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
  CHEVROLET / AUTOMOTIVE
  COMMONWEALTH Dubai
  UNITED ARAB EMIRATES

• H01 Integrated Multi-Platform Campaign (Online & Offline)
• SUN & SAND SPORTS/ SHAZAM-ME
  SUN & SAND SPORTS / RETAIL SPORTS
  GARAGE366 DMCC Dubai
  UNITED ARAB EMIRATES

• B03 Web Service / App
• REAL TIME HEROES
  SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
  GARAGE366 DMCC Dubai
  UNITED ARAB EMIRATES

• I04 Innovative Use of Technology
• REAL TIME HEROES
  SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
  GARAGE366 DMCC Dubai
  UNITED ARAB EMIRATES

• H01 Integrated Multi-Platform Campaign (Online & Offline)
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• D02 Interactive Video
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• I03 Storytelling
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• B01 Websites
• ALAWWAL BANK - WEBSITE
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• A05 Financial & Business Products & Services, Commercial Public Services
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• C01 Online Ad
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• B02 Microsites
• ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
  ALAWWAL BANK / BANKING
  4129GREY Istanbul
  TURKEY

• E05 Co-Creation & User Generated Content
• DRIVE THRU MADE FUN
  MC DONALD'S / DRIVE THRU SERVICE
  LEO BURNETT Riyadh
  SAUDI ARABIA

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• DRIVE THRU MADE FUN
  MC DONALD'S / DRIVE THRU SERVICE
  LEO BURNETT Riyadh
  SAUDI ARABIA

• E01 Social Consumer or B2B
• DRIVE THRU MADE FUN
  MC DONALD'S / DRIVE THRU SERVICE
  LEO BURNETT Riyadh
  SAUDI ARABIA

• I04 Innovative Use of Technology
• LITTLE CHORTI
  OILIBYA / MOBILE APP
  MEMAC OGILVY LABEL Tunis
  TUNISIA

• E05 Co-Creation & User Generated Content
• FUELING SOCIAL
  PANZANI / PANZANI PASTA AND SAUCES
  DIGITASLBi Dubai
  UNITED ARAB EMIRATES
• A FLAKE FASHION FAIRYTALE
  MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR
  MEDIAVEST|SPARK Dubai
  UNITED ARAB EMIRATES
• OREO WONDERFILLED
  MONDELÉZ INTERNATIONAL / OREO BISCUIT
  MEDIAVEST|SPARK Dubai
  UNITED ARAB EMIRATES

• I03 Storytelling
• OREO WONDERFILLED
  MONDELÉZ INTERNATIONAL / OREO BISCUIT
  MEDIAVEST|SPARK Dubai
  UNITED ARAB EMIRATES

• F01 Branded Games
• KILL THEM ODORS
  MONDELÉZ INTERNATIONAL / CLORETS
  MEDIAVEST|SPARK Beirut
  LEBANON

• E03 Innovative Use of Social or Community
• TWITTERFERENCE
  BATELCO / OOKLA SPEEDTEST AWARD
  FP7/BAH Manama
  BAHRAIN

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• TRUMP
  ROYAL JORDANIAN / SPECIAL PROMOTION
  MEMAC OGILVY ADVIZE Amman
  JORDAN
  Short List

• D01 Social Video
• BABY WHISPERER
  KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
  MEMAC OGILVY ADVIZE Amman
  JORDAN

• A06 Charities, Public Health & Safety, Public Awareness Messages
• SILENCE IS ACCEPTANCE.
  ALWALEED PHILANTHROPIES / NGO
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• B02 Microsites
• SILENCE IS ACCEPTANCE.
  ALWALEED PHILANTHROPIES / NGO
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• D01 Social Video
• SILENCE IS ACCEPTANCE.
  ALWALEED PHILANTHROPIES / NGO
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• I01 User Experience (UX)
• SILENCE IS ACCEPTANCE.
  ALWALEED PHILANTHROPIES / NGO
  BOLD AGENCY Riyadh
  SAUDI ARABIA

• H01 Integrated Multi-Platform Campaign (Online & Offline)
• CHAMPION'S HIJACK
  GO SPORT / GO SPORT RETAIL STORES
  TBWA\RAAD Dubai
  UNITED ARAB EMIRATES
  Short List

• G01 Branded Tech Online
• SAFARICOM WIDGETS
  SAFARICOM / WEBSITE WIDGET
  SQUAD DIGITAL Nairobi
  KENYA

• E03 Innovative Use of Social or Community
• NEVER TOO OLD FOR CHRISTMAS
  ABED TAHAN / ABED TAHAN
  RÉPUBLIQUE Beirut
  LEBANON
  Short List

• E02 Social Purpose
• LIFE SAVING CAPTCHA
  RED CRESCENT JORDAN / CHARITY
  J. WALTER THOMPSON JORDAN Amman
  JORDAN

• B03 Web Service / App
• PRICELESS BENEFITS
  MASTERCARD / WORLD AND WORLD ELITE
  DIGITASLBi Dubai
  UNITED ARAB EMIRATES
• PUTTING YOU FIRST
  FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
  DIGITASLBi Dubai
  UNITED ARAB EMIRATES

• I01 User Experience (UX)
• PUTTING YOU FIRST
  FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
  DIGITASLBi Dubai
  UNITED ARAB EMIRATES

• E02 Social Purpose
• LEGALLY BRIDE
  KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
  LEO BURNETT BEIRUT
  LEBANON
  Short List

• H01 Integrated Multi-Platform Campaign (Online & Offline)
• LEGALLY BRIDE
  KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
  LEO BURNETT BEIRUT
  LEBANON

• D01 Social Video
• HUMAN CROSSING
  VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• G02 Branded Tech Offline
• HUMAN CROSSING
  VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• I04 Innovative Use of Technology
• HUMAN CROSSING
  VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
  MEMAC OGILVY & MATHER Dubai
  UNITED ARAB EMIRATES

• B01 Websites
• UNVEIL SAUDI
  SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• A05 Financial & Business Products & Services, Commercial Public Services
• UNVEIL SAUDI
  SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• D02 Interactive Video
• TELL HER 'I LOVE YOU'
  LUX / FRAGRANCE BODY WASH
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• E04 Influencer / Talent
• TELL HER 'I LOVE YOU'
  LUX / FRAGRANCE BODY WASH
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• C01 Online Ad
• NEWSWORTHY BOOKS
  JARIR / BOOKS
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• E03 Innovative Use of Social or Community
• NEWSWORTHY BOOKS
  JARIR / BOOKS
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• A01 Fast Moving Consumer Goods
• IT'S YOUR TIME
  ALSAFI DANONE / ACTIVIA
  J. WALTER THOMPSON RIYADH
  SAUDI ARABIA

• D04 Other Video
• THE CIRCLE OF MOTHERHOOD
  PICON / SPREADABLE CHEESE
  LEO BURNETT BEIRUT
  LEBANON

• C01 Online Ad
• BOOST X
  ADIDAS / RUNNING SHOES
  CARAT LEBANON Beirut
  LEBANON

• A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
• MAKE TIME YOUR OWN
  AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
  LEO BURNETT BEIRUT
  LEBANON