2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
E03 Innovative Use of Social or Community
CARX
CHEVROLET / THE 2017 MALIBU LTZ
COMMONWEALTH Dubai UNITED ARAB EMIRATES
E04 Influencer / Talent
FLIPPIN' TRUCKS BY FLIPPIN' BURGERS
CHEVROLET / AUTOMOTIVE
COMMONWEALTH Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
B03 Web Service / App
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
H01 Integrated Multi-Platform Campaign (Online & Offline)
ALAWWAL BANK - SHIFT TO A BETTER FUTURE CAMPAIGN
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D02 Interactive Video
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
I03 Storytelling
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B01 Websites
ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
A05 Financial & Business Products & Services, Commercial Public Services
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
C01 Online Ad
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
B02 Microsites
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
E05 Co-Creation & User Generated Content
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
E01 Social Consumer or B2B
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
I04 Innovative Use of Technology
LITTLE CHORTI
OILIBYA / MOBILE APP
MEMAC OGILVY LABEL Tunis TUNISIA
E05 Co-Creation & User Generated Content
FUELING SOCIAL
PANZANI / PANZANI PASTA AND SAUCES
DIGITASLBi Dubai UNITED ARAB EMIRATES
A FLAKE FASHION FAIRYTALE
MONDELÉZ INTERNATIONAL / FLAKE CHOCOLATE BAR
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
I03 Storytelling
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
F01 Branded Games
KILL THEM ODORS
MONDELÉZ INTERNATIONAL / CLORETS
MEDIAVEST|SPARK Beirut LEBANON
E03 Innovative Use of Social or Community
TWITTERFERENCE
BATELCO / OOKLA SPEEDTEST AWARD
FP7/BAH Manama BAHRAIN
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Short List
D01 Social Video
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
A06 Charities, Public Health & Safety, Public Awareness Messages
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
B02 Microsites
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
D01 Social Video
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
I01 User Experience (UX)
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
H01 Integrated Multi-Platform Campaign (Online & Offline)
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
G01 Branded Tech Online
SAFARICOM WIDGETS
SAFARICOM / WEBSITE WIDGET
SQUAD DIGITAL Nairobi KENYA
E03 Innovative Use of Social or Community
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
E02 Social Purpose
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
B03 Web Service / App
PRICELESS BENEFITS
MASTERCARD / WORLD AND WORLD ELITE
DIGITASLBi Dubai UNITED ARAB EMIRATES
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
I01 User Experience (UX)
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
E02 Social Purpose
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
D01 Social Video
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
G02 Branded Tech Offline
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
I04 Innovative Use of Technology
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B01 Websites
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A05 Financial & Business Products & Services, Commercial Public Services
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D02 Interactive Video
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E04 Influencer / Talent
TELL HER 'I LOVE YOU'
LUX / FRAGRANCE BODY WASH
J. WALTER THOMPSON RIYADH SAUDI ARABIA
C01 Online Ad
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E03 Innovative Use of Social or Community
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A01 Fast Moving Consumer Goods
IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA
J. WALTER THOMPSON RIYADH SAUDI ARABIA
D04 Other Video
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
C01 Online Ad
BOOST X
ADIDAS / RUNNING SHOES
CARAT LEBANON Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON