2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
WHY SAY NO?
NESTLÉ MIDDLE EAST FZ / NESCAFE ARABIANA
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
QUAD WRAP CHALLENGE
KFC ARABIA / QUAD WRAP SANDWICH
INITIATIVE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
IT'S YOUR TIME
ALSAFI DANONE / ACTIVIA
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A02 Durable Consumer Goods, including Cars
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES THE NUDGE THEORY
Dubai
UNITED ARAB EMIRATES
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Short List
A05 Financial & Business Products & Services, Commercial Public Services
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA FP7/TUN
Tunis
TUNISIA
Bronze
ALAWWAL BANK - SHIFT TO A BETTER FUTURE – MICROSITE/INTERACTIVE FILM
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
PERSPECTIVES.
HSBC UAE / WEALTH MANAGEMENT
DIGITAL APE Dubai UNITED ARAB EMIRATES DIGITAL APE
Dubai
UNITED ARAB EMIRATES
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A06 Charities, Public Health & Safety, Public Awareness Messages
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
Bronze
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY ANIMA
Istanbul
TURKEY
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY JAGUAR PROJECTS
Istanbul
TURKEY
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
WHO TO GIVE. ON-GROUND ACTIVATION.
ALWALEED PHILANTHROPIES / CHARITY & APPEAL
BOLD AGENCY Riyadh SAUDI ARABIA BOLD AGENCY
Riyadh
SAUDI ARABIA
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON FP7/BEY
Beirut
LEBANON
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC
Salmiya
KUWAIT
B01 Websites
ALAWWAL BANK - WEBSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B02 Microsites
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
NG CHEVROLET MALIBU
CHEVROLET / CHEVROLET MALIBU 2017
MRM//McCANN Dubai UNITED ARAB EMIRATES
MAKE TIME YOUR OWN
AHMED SEDDIQI & SONS / LUXURY WATCHES & JEWELRY
LEO BURNETT BEIRUT LEBANON
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MICROSITE
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE
Dubai
UNITED ARAB EMIRATES
B03 Web Service / App
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
PRICELESS BENEFITS
MASTERCARD / WORLD AND WORLD ELITE
DIGITASLBi Dubai UNITED ARAB EMIRATES
PUTTING YOU FIRST
FGB - FIRST GULF BANK / CONSUMER AND CORPORATE BANKING
DIGITASLBi Dubai UNITED ARAB EMIRATES
C01 Online Ad
CHAMPION'S HIJACK
GO SPORT / GO SPORT RETAIL STORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
KCB MBENKI
KCB GROUP / MBENKI GSP
SQUAD DIGITAL Nairobi KENYA SQUAD DIGITAL
Nairobi
KENYA
BOOST X
ADIDAS / RUNNING SHOES
CARAT LEBANON Beirut LEBANON
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM
Istanbul
TURKEY
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MASTHEAD
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY
D01 Social Video
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Gold
THE LAST ICE BUCKET CHALLENGE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS
Beirut
LEBANON
Gold
THE LAST HARLEM SHAKE
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES FOCUS FILMS
Beirut
LEBANON
Gold
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Silver
OKTOBERFEST
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Bronze
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Bronze
SURFING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
ROLAND GARROS
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON CITY FILMS
Beirut
LEBANON
GYM IS EVERYWHERE
REEBOK / REEBOK BRAND
CARAT Dubai UNITED ARAB EMIRATES SOCIALIZE
Dubai
UNITED ARAB EMIRATES
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
THE ALUMINIUM SAUNA
JOTUN POWDER COATINGS / THE WOODSPIRATION COLLECTION
NOMADS Dubai UNITED ARAB EMIRATES MAGNET
Dubai
UNITED ARAB EMIRATES
GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND
SQUAD DIGITAL Nairobi KENYA ENOS OLIK PRODUCTIONS
Nairobi
KENYA
POND'S EXPRESSIONS CAMPAIGN
UNILEVER / POND'S AGE MIRACLE CREAM
DIGITAL REPUBLIC Cairo EGYPT DIGITAL REPUBLIC
Cairo
EGYPT