2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Innovative Technology
BAUME ET MERCIER CAPTURES CHINESE TOURISTS
BAUME ET MERCIER / CHINESE TARGETING
BLUE 449 Dubai UNITED ARAB EMIRATES
EXPERIENCE MECCA: AN IMMERSIVE VIRTUAL REALITY TOUR
/ EXPERIENCE MECCA
BSOCIAL Cairo EGYPT
SPUBLE
SPUBLE / THE APP THAT CREATES REAL LIFE SPEECH BUBBLES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Grand Prix
A02 Creative Innovation
HANDLE ON HYGIENE
UNILEVER / LIFEBOUY
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Innovation Lynx
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
MAPPED TO MOVE
REEBOK / ZPRINT RUNNING SHOES
CARAT LEBANON Beirut LEBANON
REAL TIME HEROES
SUN AND SAND SPORTS / SPORTS MULTI PRODUCTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS WITH CUTTING-EDGE TECHNOLOGY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Innovation Lynx
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
SUN & SAND SPORTS/ SHAZAM-ME
SUN & SAND SPORTS / RETAIL SPORTS
GARAGE366 DMCC Dubai UNITED ARAB EMIRATES
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
TRAFFIC GAAYE
VIDEOCON MOBILE / VIDEOCON MOBILE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA