2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
C01 Viral Film
NESCAFE CAPPUCCINO ITALIANO LV
NESTLÉ MIDDLE EAST FZ / NESCAFE CAPPUCCINO
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES VIP FILMS
Dubai
UNITED ARAB EMIRATES
BOND OF SWEETNESS
UNILEVER / DAIRY PRODUCT
AA FILMS Karachi PAKISTAN AA FILMS
Karachi
PAKISTAN
HASSA ELIYA (NOW IS MINE)
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT CINEMAGIC
Salmiya
KUWAIT
MICROSITE VIDEO
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND
SQUAD DIGITAL Nairobi KENYA ENOS OLIK PRODUCTIONS
Nairobi
KENYA
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
CAREEM 'RHINO'
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
BALLOON VIEW
EMAAR / PROPERTY DEVELOPMENT
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
TAKING THE WORLD TO NEW HEIGHTS
EMAAR / PROPERTY DEVELOPMENT
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
DSF IMPOSSIBLE DEALS
VISA / VISA SPECIAL OFFERS FOR DUBAI SHOPPING FESTIVAL
MISFITS Dubai UNITED ARAB EMIRATES MONTAGE PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
CCTV FIGHT
EATAPP.CO / RESTAURANT TABLE BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MISFITS
Dubai
UNITED ARAB EMIRATES
RESTAURANT FIGHT
EATAPP.CO / RESTAURANT TABLE BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES MISFITS
Dubai
UNITED ARAB EMIRATES
SHERATON DELIGHT MY JOURNEY
SHERATON HOTEL & RESORTS / WHERE ACTIONS SPEAK LOUDER
STARWOOD EAME SERVICES COMPANY BVBA Brussels BELGIUM SWEETWATER COMMUNICATION
Dubai
UNITED ARAB EMIRATES
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON
Casablanca
MOROCCO
Short List
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN THEATRICA PRODUCTIONS
Lahore
PAKISTAN
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY JAGUAR PROJECTS
Istanbul
TURKEY
Short List
C02 Branded Content & Entertainment Film
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
LACTEL DAIRY PRODUCTS
BCC / DAIRY PRODUCTS
THE PRODUCERS Giza EGYPT THE PRODUCERS
Giza
EGYPT
F1 SYMPHONY
RENAULT MIDDLE EAST / RENAULT SPORT F1
B2CHAM PICTURES DUBAI UNITED ARAB EMIRATES B2CHAM PICTURES
DUBAI
UNITED ARAB EMIRATES
PEPSI 'SOUND OF THE NATION'
PEPSICO / PEPSI/PEPSI NOW APP
IMPACT BBDO Cairo EGYPT HAMA FILM PRODUCTIONS
Cairo
EGYPT
C03 Screens & Events
YOUR EXTRAORDINARY STORY
ABU DHABI TOURISM AND CULTURE AUTHORITY / DESTINATION ABU DHABI
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES