2017 Winners & Shortlists

THE KING OF POP

BrandEDITA
Product/ServiceMOLTO PATE
EntrantCIRCUS Giza, EGYPT
CategoryFood
Idea Creation CIRCUS Giza, EGYPT
Production FILM CLINIC EXPRESS Cairo, EGYPT

Brief Explanation

When a Brand like Molto (The biggest manufacturer of Croissant in Egypt) enters the market with a new pate, It will definitely be in a league of its own. The Product Looks and tastes completely different than anything in the market with way more filling. Entering the market with a product like that is like getting "The King of Pop" himself, to sing at a local wedding.

Credits

Name Company Role
Sherif Nashed Circus Creative Director
Sherif Boghdady Circus Managing Director
Salma El Beialy Circus Sr. Account Executive
Mohamed Zayat Director Director