| Brand | COCA-COLA |
| Product/Service | COKE RED |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Branded Content & Entertainment Film |
|
Idea Creation
|
FP7/CAI Cairo, EGYPT
|
|
Production
|
FP7/CAI Cairo, EGYPT
|
Brief Explanation
Through an emotional docu-drama, Coca-Cola talks about what a national football jersey represents. Interviews with random people on the street, as well as famous football legends, commentators, journalists, and psychologists, all try to determine why Egyptians don’t own their national jersey, and how Coca-Cola aims to fix that.
Credits
| Ahmed Hafez Youness |
FP7/CAI |
ECD |
| Maged Nassar |
FP7/CAI |
CD |
| Maged Nassar |
FP7/CAI |
CD/ Director |
| Rami El Kerdani |
FP7/CAI |
CD |
| Rana Kahiry |
FP7/CAI |
Senior Copywriter |
| Mohamed Abdel Hamid |
FP7/CAI |
Senior Graphic Designer |
| Ahmed Fayez |
FP7/CAI |
Business Unit Head |
| Mostafa Abdelmawla |
FP7/CAI |
Senior Graphic Designer |
| Sabrina Ghoneimi |
FP7/CAI |
Copywriter |
| Sara Sherif |
FP7/CAI |
Senior Account Director |
| Ayman Anwar |
FP7/CAI |
ACD/ Head of design and branding |
| Ahmed El Shimy |
FP7/CAI |
Account Supervisor |
| Aslan Tarek/ Hend Ali |
FP7/CAI |
Account Executive |
| Islam Zayed |
FP7/CAI |
Art Director |
| Hicham Rahma |
FP7/CAI |
Senior Graphic Designer |
| Hend Ali |
FP7/CAI |
Account Executive |
| Ahmed Samir Samy |
FP7/CAI |
Graphic Designer |
| Heba Radwan |
FP7/CAI |
Head Of Film Production Department |
| Inas Nagy/ Moayad El Shenawy |
FP7/CAI |
Producer |
| Moayad El Shenawy |
FP7/CAI |
Producer |
| Maged Nassar |
N/A |
Director |
| Assem Ali |
N/A |
Art Director |
| Ahmed Tahoun |
N/A |
DOP |
| Begad Omran |
Big Foot |
Executive Producer |
| Ahmed Azmi |
BigFoot |
Producer |
| Nada Faied |
BigFoot |
Line Producer |
| Karim Mira |
Lizard |
Colorist |
| Amr Rabee |
Lizard |
Editor |
| Wael Alaa |
Byrdkill |
Music Composer |
| Hosny Ali |
The Garage |
Sound Designer |
| Nada Adel |
N/A |
Stylist |
| Islam Hossam |
N/A |
VO |
Links
Video URL