| Brand | LABANITA |
| Product/Service | LABANITA YOGURT FMCG |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Food |
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Idea Creation
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FP7/CAI Cairo, EGYPT
|
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Production
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FP7/CAI Cairo, EGYPT
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Brief Explanation
Taking on their new roles as mechanics, our mascots, Sawsan and Souad are working on a car as the owner walks in to check on the progress. To his dismay, he realizes that the slight problem he originally had with the car has now gotten out of hand due to the cows’ complete ignorance on car parts and functions. The conversation gets heated as the cows start making fun of the car and the owner. Naturally, the owner loses his cool, but what is he expecting? They are COWS after all. They can’t get ANYTHING right, EXCEPT yogurt of course. That’s why we brought them back to Labanita to do what they do best, produce the richest yogurt in town.
Credits
| Ahmed Hafez Youness |
FP7/CAI |
ECD |
| Amr Haddad |
FP7/CAI |
CD |
| Abdel Rahman Abou zeid |
FP7/CAI |
Senior Copywriter |
| Sondos Effat |
FP7/CAI |
Group Account Director |
| Raghda El Maghrabi |
FP7/CAI |
Account Director |
| Yasmine Tawfik |
FP7/CAI |
Account Executive |
| Naila Fattouh |
FP7/CAI |
Head of Planning |
| Mostafa Hashish |
FP7/CAI |
Planning Supervisor |
| Hanaa Baghdadi |
FP7/CAI |
Digital Unit Director |
| Walid Hamdy |
FP7/CAI |
Digital Manager |
| Yasmin Shehab |
FP7/CAI |
Digital Account Supervisor |
| Sherif Khaled |
FP7/CAI |
Digital Media Executive |
| Heba Radwan |
FP7/CAI |
Head of Film Production Department |
| Inas Nagy |
FP7/CAI |
Producer |
| Moayad El Shenawy |
FP7/CAI |
Producer |
| Ali Ali |
N/A |
Director |
| Ahmed El Ganainy |
Magic Beans |
Executive Producer |
| Mahmoud Derbala |
Magic Beans |
Senior Producer |
| Ramy Ahmed |
Magic Beans |
Line Producer |
| Mahmoud Ghali |
Monkeys |
VFX Supervisor |
| Youssef Ghali |
Monkeys |
VFX Supervisor |
| Ahmed Ghali |
Monkeys |
Animation Supervisor |
| Karim Mira |
Lizard |
Colorist |
| Amr Rabei |
Lizard |
Editor |
| Hosny Ali |
The Garage |
Sound Designer |