Dubai Lynx 2023

I RECOMMEND MOM

Short List

Brand	HSBC
Product/Service	CSR
Entrant	J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Category	Financial & Business Products & Services, Commercial Public Services
Idea Creation	J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Media Placement	MINDSHARE DUBAI, UNITED ARAB EMIRATES
Production	SPACEPLUM Fujairah, UNITED ARAB EMIRATES

Brief Explanation

The film titled ‘I Recommend Mom’ launched HSBC’s initiative to help women on maternity breaks return to the workforce. It’s a mix of spontaneous reactions of kids when asked to write about a day in the life of their mothers and mood shots that brought perspective to their words. The films objective was to shatter the stereotypes that revolve around working mothers. It was launched to a great reception online on International Mother’s Day.

Credits

Name	Company	Role
Akhilesh Bagri	J. Walter Thompson, Dubai	Creative Director
Gautam Wadher	J. Walter Thompson, Dubai	Creative Director
Anirudh Shiva	J. Walter Thompson, Dubai	Copywriter
Carine Howayek	J. Walter Thompson, Dubai	Art Director
Marco Bezerra	J. Walter Thompson	Executive Creative Director
Daniel Tudano	Freelancer	DOP
Heather McDonald	J. Walter Thompson, Dubai	Head of Production
Ognjan Milosevic	Freelancer	Composer
Helina Asefa	J. Walter Thompson, Dubai	Planning Director
Namal Siddiqui	J. Walter Thompson, Dubai	Account Manager
Nermine Barrada	J. Walter Thompson, Dubai	Business Director
Roula Hajjar	J. Walter Thompson, Dubai	Sr. Account Executive
Aly Seifelnasr	J. Walter Thompson, Dubai	Senior Producer
Nabil Elkourdy	J. Walter Thompson, Dubai	Account Executive
Akhilesh Bagri	J. Walter Thompson, Dubai	Director
Gautam Wadher	J. Walter Thompson, Dubai	Director
Josephine Lawaan	J. Walter Thompson, Dubai	Traffic Coordinator
Maria Jose Suarez Viacava	J. Walter Thompson, Dubai	Project Manager

Links

Social Media URL

← Previous Next →

2017 Winners & Shortlists

I RECOMMEND MOM

Brief Explanation

Credits