2017 Winners & Shortlists

COLD WAR

BrandTECNO MOBILE
Product/ServiceMOBILE PHONE
EntrantIMPACT BBDO Cairo, EGYPT
CategoryDurable Consumer Goods, including Cars
Idea Creation IMPACT BBDO Cairo, EGYPT
Production RHINO PRODUCTIONS Cairo, EGYPT

Brief Explanation

“When will I ever use (insert school subject here) in real life?” We’ve all asked ourselves. Well, a lot more than you think. And with one of the world’s worst educational systems, children in Egypt are in need of a little help; both in school and in life. In this copy, we tackle history. As a group of boys sit with their private tutor and he explains just what made the cold war so cold.

Credits

Name Company Role
Hussam Moro Impact BBDO Cairo president
Roni Chamcham Impact BBDO Cairo Manging Director
Ahmed el Keiy Impact BBDO Executive Creative director
Mohamed Fathi BBDO Creative Director
Aref Fakhoury Impact BBDO Cairo Group Account Director
Noor Hassanein Impact BBDO Cairo Senior Planner
Shereen Aboyoussef Impact BBDO Cairo Account Manager
George Salib Impact BBDO Cairo Account Executive
Ahmed Hany Impact BBDO Senior copywriter
Omar Osman Impact BBDO Cairo Copywriter
Alaa Khalil Impact BBDO Copywriter
Hani Mohsen BBDO Copywriter
Kareem Gouda Impact BBDO Cairo Senior graphic designer
Ehab Naguib Impact BBDO Cairo Senior Graphic Designer
Mohamed Abdelrehim Rhino Productions Executive Producer
Saleh ElAzab Rhino Productions Senior Producer
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