2017 Winners & Shortlists

CAR

BrandMARICO EGYPT INDUSTRIES
Product/ServiceHAIRCODE
EntrantIMPACT BBDO Cairo, EGYPT
CategoryFast Moving Consumer Goods
Idea Creation IMPACT BBDO Cairo, EGYPT
Production ASAP PRODUCTIONS Cairo, EGYPT

Brief Explanation

For teen boys, doing the fun thing is rarely doing the right thing. This is the age of bad decisions, screw ups and breaking the rules. And they get caught in the act, more often than not, whether it’s their teachers, the cops, their parents, anyone who isn’t a teenager. So what’s the first indicator that someone is up to no-good? MESSY HAIR. But if they’re slick, they can get away with it! So when a bunch of teenagers get caught smoking up in their car, our ‘Haircode’ hero is presented with a bunch of different possibilities for dealing with the situation, whether it’s “acting dumb”, “ratting someone out”, or “disappearing”. But whatever he does, as long as he’s slick, he’ll get away with it!

Credits

Name Company Role
Hussam Moro Impact BBDO President & CCO of Impact BBDO Cairo
Ahmed El Keiy Impact BBDO Executive Creative Director
Noor Hassanein Impact BBDO Senior Copywriter
Hend Ghorab Impact BBDO Senior Planner
Dalia Abdelshafi Impact BBDO Business Unit Director
Mai El Attar Impact BBDO Account Director
Perihan Moshir Impact BBDO Senior Account Executive
Ali Ali N/A Director
Pierre Mouarkesh N/A DOP
Adeel Umar Farooqui Marico Head of Marketing of Marico Middle Eat
Ahmed Shereba Marico Marketing Director of Marico Egypt
Youssef Shoukry Marico Marketing Director of Marico Egypt
Sara El Saadany Marico Brand Manager
Amin El Masri ASAP Productions Executive Producer
Shorouk Mokhtar ASAP Productions Producer
Ammar Abu Shady ASAP Productions Line Producer
Sameh Hosny ASAP Productions Line Producer
Roni Chamcham Impact BBDO Managing Director