2017 Winners & Shortlists

LA 1

BrandMOUNTAIN VIEW
Product/ServiceGATED COMMUNITY
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Media Placement PARAMOUNT MEDIA Cairo, EGYPT
Production ASAP PRODUCTIONS Cairo, EGYPT

Brief Explanation

In this commercial we reveal what happened to “Migo” by now people were going crazy on the social media, so there was a great deal of anticipation for it The film starts at the Hollywood Hills where Ahmed Ezz approaches the same black van that kidnapped Migo in New York. After we learn that the kidnapping was a mistake in identity, Migo meets the bodyguard that Ahmed hired for him so he doesn’t get kidnapped again This bodyguard looks like a carbon copy of Arnold Schwarzenegger is very keen on going to visit Angelina Jolie, who lives in a compound inside a compound, this impresses him a lot Unfortunately,they get the address wrong and after annoying the owner of the house Arnold looks like he got beaten up. Ahmed explains to Migo that if living in privacy is what he wants he can find that in the iCity back at home

Credits

Name Company Role
HAZEM HUSSEIN ADVANTAGE MARKETING & ADVERTSING CHAIRMAN & CEO & CCO
TAMER ELEZABI ADVANTAGE MARKETING & ADVERTSING EXECUTIVE VICE PRESIDENT
ARKADIO CESAR ADVANTAGE MARKETING & ADVERTSING ECD
MAHMOUD HOSNI ADVANTAGE MARKETING & ADVERTSING ACD
MARIAM ELTOUNY ADVANTAGE MARKETING & ADVERTSING ACCOUNT MANAGER
AMIN ELMASRI ASAP EXECUTIVE PRODUCER
OMAR HILAL OMAR HILAL DIRECTOR