2017 Winners & Shortlists

Brief Explanation

From Paris to New York Ezz and Magued El Kedwany ”Migo”, two most beloved Egyptian actors, are now strolling in the “big apple”. This is our 4th film in a campaign of six commercials and 3 viral films. Magued mesmerized by the beauty of the Central Park, talks to Ahmed on how much he would love to move there. He also raves about the fact that how New Yorkers love art and culture hence they have many theaters. Ahmed Ezz once again reassures his friend, that all of that will be soon available in Mountain View’s iCity. As Magued tells Ahmed that New York is so safe, ironically he gets kidnapped outside the theater. This twist in the tale was designed for us to launch the online part of the campaign “Finding Migo” where several online videos were posted giving clues of his whereabouts and propretatrors