2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Direction
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
TODO BOMB
EDITA / TODO BOMB
MAHDYS Cairo EGYPT ORCA
Cairo
EGYPT
TODO BROWNIES
EDITA / TODO BROWNIES
MAHDYS Cairo EGYPT ORCA
Cairo
EGYPT
THE TEA PROFESSIONALS
UNILEVER / LIPTON
KAIRO Cairo EGYPT THE PRODUCERS
Giza
MONKEYS PRODUCTION HOUSE
Cairo
EGYPT
57357 CHILDREN'S HOSPITAL (GLADIATOR)
57357 CHILDREN'S CANCER HOSPITAL / CANCER DONATIONS
EPIC ADVERTISING Giza EGYPT KEY FILM
Cairo
EGYPT
THE CHASE
VODAFONE / VODAFONE CREDIT SERVICE
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
HALWANI CHICKEN LAUNCH
HALWANI BROTHERS / HALWANI CHICKEN RANGE
MAHDYS Cairo EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
100 THINGS TO DO BEFORE YOU'RE 18
COCA-COLA FANTA / FANTE FMCG
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
THE WORD OF TRUST
KUWAIT FINANCIAL CENTRE "MARKAZ" / MARKAZ'S BRAND IDENTITY
ERA MEDIA Kuwait City KUWAIT DOORS PRODUCTIONS
Kuwait City
KUWAIT
SPRAY YOUR TRUTH
STR8 / DEODORANT
GOOD PEOPLE Beirut LEBANON GOOD PEOPLE
Beirut
FOSS PRODUCTIONS
Athens
LEBANON
GREECE
Short List
ONE AND ONE DAY
SOUQ.COM / ONLINE FASHION AND MEDIA STORE
GOOD PEOPLE Beirut LEBANON GOOD PEOPLE
Beirut
LEBANON
IT'S YOURS
SOUQ.COM / ONLINE FASHION STORE
GOOD PEOPLE Beirut LEBANON GOOD PEOPLE
Beirut
LEBANON
KNOW YOUR OFFER
ZAIN IRAQ / TELECOMMUNICATIONS
J. WALTER THOMPSON BEIRUT LEBANON
FUTURE GOALS
QNB - QATAR NATIONAL BANK / QNB RETAIL BANKING
J. WALTER THOMPSON Doha QATAR J. WALTER THOMPSON
Doha
QATAR
KEY PLAYER
QNB - QATAR NATIONAL BANK / QNB RETAIL BANKING
J. WALTER THOMPSON Doha QATAR J. WALTER THOMPSON
Doha
QATAR
IF SOMETHING MATTERS TO YOU, IT MATTERS TO US
VODAFONE QATAR / VODAFONE NETWORK
MEMAC OGILVY & MATHER Doha QATAR THE TALKIES
CAIRO
EGYPT
Short List
OFFICE
VODAFONE QATAR / OFFICE
MEMAC OGILVY & MATHER Doha QATAR GOOD PEOPLE
Beirut
LEBANON
HOME
VODAFONE QATAR / OFFICE
MEMAC OGILVY & MATHER Doha QATAR GOOD PEOPLE
Beirut
LEBANON
Short List
SILENCE IS ACCEPTANCE.
ALWALEED PHILANTHROPIES / NGO
BOLD AGENCY Riyadh SAUDI ARABIA
ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
ALAWWAL BANK / BANKING
4129GREY Istanbul TURKEY PLUS YAPIM
Istanbul
TURKEY
YOUR EXTRAORDINARY STORY
ABU DHABI TOURISM AND CULTURE AUTHORITY / DESTINATION ABU DHABI
M&C SAATCHI Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
MOHAMED SALAH - HAKAK HELMAK #YALLANOW
PEPSICO EGYPT / PEPSI
MEDIAPRO MIDDLE EAST Dubai UNITED ARAB EMIRATES MEDIAPRO MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
NOTHING BEATS THE ORIGINAL
PFIZER MIDDLE EAST / VIAGRA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES GREAT GUNS
London
UNITED KINGDOM
THE MAN SITTING NEXT TO YOU
DU DUBAI / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Short List
LIES
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
Gold
MOHAMED ELNENY - HAKAK HELMAK #YALLANOW
PEPSICO EGYPT / PEPSI
MEDIAPRO MIDDLE EAST Dubai UNITED ARAB EMIRATES MEDIAPRO MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
SABOTAGE
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES GOOD PEOPLE
Beirut
LEBANON
FLOWERS
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
PERFUME
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
TEDDY BEAR
VISA / VISA PREPAID GIFT CARDS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
SUZY’S BEAUTY SALON
MADA MASR / PUBLICATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
Grand Prix
UNDER-14 HANDBALL
MADA MASR / PUBLICATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
Grand Prix
KIDNAP
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Silver
BURGLARY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Silver
MURDER
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STINK
London
UNITED KINGDOM
Silver
A02 Script
DOCTOR
HUAWEI TECH. INVESTMENT CO. / HUAWEI MOBILE DEVICES
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
MERCHANT
HUAWEI TECH. INVESTMENT CO. / HUAWEI MOBILE DEVICES
J. WALTER THOMPSON CAIRO EGYPT J. WALTER THOMPSON CAIRO
EGYPT
AD TALK
ORANGE / TELECOMMUNICATION SERVICES
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
PRINT HOUSE
ORANGE / TELECOMMUNICATION SERVICES
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
NILE VALLEY
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
TOURISM BRAND EGYPT - MANIFESTO
EGYPTIAN TOURISM PROMOTION BOARD / TOURISM
J. WALTER THOMPSON CAIRO EGYPT ASAP PRODUCTIONS
Cairo
EGYPT
HALWANI CHICKEN LAUNCH
HALWANI BROTHERS / HALWANI CHICKEN RANGE
MAHDYS Cairo EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
PEPSI 'WE ARE ALGERIA'
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
LEAVE NO FAN BEHIND
VODAFONE EGYPT / VODAFONE - TELECOM ACTIVATION PROMO
J. WALTER THOMPSON CAIRO EGYPT HAMA FILM PRODUCTIONS
Cairo
EGYPT
KITKAT HAVE A BREAK
NESTLÉ / KITKAT
J. WALTER THOMPSON CAIRO EGYPT BIGFOOT FILMS
Cairo
EGYPT
THEY'RE JUST COWS
LABANITA / LABANITA YOGURT FMCG
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
HOW ARE YOU LIVING WITHOUT YOGURT?
DANONE EGYPT / DANONE YOGURT
CIRCUS Giza EGYPT FILM CLINIC EXPRESS
Cairo
EGYPT
NBE - BARRELS
NATIONAL BANK OF EGYPT / BANKING/LOANS
TNA Cairo EGYPT TNP
Giza
EGYPT
NBE - NAILS
NATIONAL BANK OF EGYPT / BANKING/LOANS
TNA Cairo EGYPT TNP
Giza
EGYPT