Brand | ES'HAILSAT/QATAR SATELLITE COMPANY |
Product/Service | ES'HAILSAT/QATAR SATELLITE COMPANY |
Entrant | RESOLUTION FILMS Doha, QATAR |
Category | Casting |
Idea Creation
|
RESOLUTION FILMS Doha, QATAR
|
Production
|
RESOLUTION FILMS Doha, QATAR
|
Brief Explanation
Es’hailSat is Qatar’s new entertainment and communications satellite. The company is named after the Es’hail star which becomes visible in the night sky of the Middle East as summer turns to autumn, signalling cooler.
In this TVC, we follow the exploits of Abdullah and Mohammed as they navigate their way through the Qatari desert with the help of Es’hailSat.
Accompanied by their faithful camels, these close friends have been travelling for hours. Whistling “twinkle twinkle little star “Abdullah is confident he knows the way based on what his grandfather taught him about the Es’hail star. When he points to the Moon, Mohammed realizes that Abdullah has no idea where they are so he pulls out his Es’hailSat SatNav App which shows them the way.
As they continue their journey, Abdullah announces that the Es’hail Star is the brightest star in the sky. Now you tell me, exclaims Mohammed!
The Casting Process was probably the most important of the whole project for both the client and us. To ensure cultural relevance, we needed to find two Qatari comedy actors (a straight man and a joker) who were bilingual as this commercial was shot in both English and Arabic.
From a base of 30 auditions, we shortlisted ten and broke down the scripts to suit the individual profiles of the actors. The auditions continued until we found our two stars. We then encouraged them to hang out socially over a period of 2-weeks before the shoot to ensure they gelled. The chemistry between the two was remarkable and allowed for spontaneity.
For a script of this nature, the coupling had to have comedic timing so we allowed them the flexibility to play with the script on set which resulted in some wonderful unscripted ad lib moments.
The result? Pure magic!
Credits
Simon Ferguson |
Resolution Films |
CEO |
George Chalouhi |
Resolution Films |
Executive Producer |
Nuno Santana |
Resolution Films |
Director |
Vitor Hugo Rebelo |
Resolution Films |
Cinematographer |
Eslam Abd-El-Ghany |
Resolution Films |
Video Editor |
Irshad Mukadam |
Resolution Films |
Focus Puller |
Majed Al Rais |
Resolution Films |
Production Manager |
Lamis Maddur |
Resolution Films |
1st Assistant Director |
Lamis Maddur |
Resolution Films |
Producer |
Antonio Milheiro |
Freelance |
Gaffer |
Fernando Silva |
Freelance |
Best Boy |
Ashwati Mathew |
Resolution Films |
Assistant Producer |
Dalibor Spasevski |
Resolution Films |
1st Assistant Cameraman |
Reji John |
Resolution Films |
2nd Assistant Cameraman |
Unneen Umminiyil |
Resolution Films |
Key Grip |
Chris Kalinski |
Resolution Films |
Location Sound Engineer |
Tarek Al Ward |
Freelance |
Actor |
Abdul Aziz Al Durani |
Freelance |
Actor |
George Chalouhi |
Resolution Talent |
Casting Director |
Saki Sukardi |
Freelance |
Make Up & Wardrobe |
Aya Syamsuddin |
Resolution Films |
Motion Graphics Artist |
Utkan Goksu |
Resolution Films |
DIT |
Randy Espiritu |
Resolution Films |
Transport Manager |
Lyra Espíritu |
Resolution Films |
Administration Manager |
Jessica Shea |
Resolution Films |
Production Co-ordinator |
Links
Website URL