2017 Winners & Shortlists

#ZERO100ZERO

BrandCHEVROLET
Product/ServiceAUTOMOTIVE
EntrantCOMMONWEALTH Dubai, UNITED ARAB EMIRATES
CategoryAchievement in Production
Idea Creation COMMONWEALTH Dubai, UNITED ARAB EMIRATES
Media Placement CARAT Dubai, UNITED ARAB EMIRATES
Production JOY FILMS Dubai, UNITED ARAB EMIRATES

Brief Explanation

This is the film of a death-defying stunt performed by our latest high-performance vehicle at the iconic SkyDive Dubai Runway. Our engineers claimed that the car could go from 0 to 100 Miles Per Hour and back to 0 in 313 meters. So we put this claim to the test, measured exactly 313m back from the edge, aimed the car at the water and stepped on the gas. This is the story of what happened. And yes, this is real.

Results

A stunt like this comes with significant safety risks. Driving any car at 100MPH (160 KPH) is never completely safe but adding in the fact that the car needed to slam on the brakes at that speed and come to a complete stop on a runway in the middle of the ocean, makes this stunt nearly insane. To film this cinematic masterpiece the production team had to hire a world class stunt driver, Martin Ivanov (He is actually the Stig from the Russian Top Gear) and had to film everything almost exclusively using quadrocopters and high speed rover drones to ensure no people appeared on the runway during each take. The final shot of the car reaching the edge had everyone very nervous and had to be filmed by hanging out over the open sea.

Credits

Name Company Role
Andrej Arsenijevic Commonwealth // McCann Creative Director
Darren McCall Commonwealth // McCann Associate Creative Director
Tamer Elsawy Commonwealth // McCann Associate Creative Director
Conan Gregory Commonwealth // McCann Senior Integrated Account Manager
Carson D'Silva Commonwealth // McCann Senior Account Executive
Links
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