2017 Winners & Shortlists

57357 CHILDREN'S HOSPITAL (GLADIATOR)

Brand57357 CHILDREN'S CANCER HOSPITAL
Product/ServiceCANCER DONATIONS
EntrantEPIC ADVERTISING Giza, EGYPT
CategoryDirection
Idea Creation EPIC ADVERTISING Giza, EGYPT
Production KEY FILM Cairo, EGYPT

Brief Explanation

The battle with cancer is agonizing. Not only does the disease leech off of the sufferer’s bodily resources, it also glooms their view on life, destroying their will to fight back. For a child, the war may sometimes feel like a literal one. Here we see the story of a brave hero who refused to give up without a fight. The boy is taken aback by the magnitude of the villain that resides in his body, but we quickly learn that all it takes is a helping hand. Donations are the sword that combats cancer, and 57357 Hospital play the part of the helping hand. Together, with the help of donations, 57357 Hospital can continue aiding more children on their journey towards recovery.

Credits

Name Company Role
Ahmed Hassan Epic Advertising Associate Creative Director
Majid Arafa Epic Advertising Associate Creative Director