2017 Winners & Shortlists

THE INTERVIEW

BrandMASTERCARD
Product/ServiceATLANTIS PROMOTION
EntrantDIGITASLBi Dubai, UNITED ARAB EMIRATES
CategoryScript
Idea Creation DIGITASLBi Dubai, UNITED ARAB EMIRATES
Production LEAP COLLECTIVE Abu Dhabi, UNITED ARAB EMIRATES

Brief Explanation

What’s the best way to find out about all the great things Atlantis, The Palm, Dubai has to offer? By asking a family who are staying there! In this fun film, an intrepid interviewer speaks to a family and hears it first-hand – while they race down a variety of thrilling waterslides. In the first scene, he points a microphone at his first interview subject, who promptly shoots down a waterslide, screaming out his answer. His screams are translated, quite eloquently in the subtitles below. A similar scene repeats itself as the interviewer proceeds to ask various other family members the same thing. But each response he gets is an ear-splitting scream. Thanks to the subtitles throughout that help us make heads and tails of the screams, we find out about the spas, restaurants and amazing activities at Atlantis, The palm, Dubai.

Credits

Name Company Role
Simon Attwater DigitasLBi Executive Creative Director
Shwan Nazar DigitasLBi Senior Art Director
Katrina Petrenko DigitasLBi Senior Copywriter
Gabriel Mafra DigitasLBi Senior Planner
Shafiq Adam DigitasLBi Service Delivery Manager
Alice Elmi Carat Media Media Director
Tamas Garam Carat Media Senior Media Planner
Mridul Mishra Carat Media Senior Media Planner
Barry Brand Leap Productions Manager
Ihab Mokayed Leap Productions Manager
Jay Williams Leap Productions Producer
Mike Golding Leap Productions Producer
Links
Social Media URL