HASSA ELIYA (NOW IS MINE)
Brand | ZAIN IRAQ |
Product/Service | TELECOMMUNICATIONS |
Entrant | J. WALTER THOMPSON BEIRUT, LEBANON |
Category | Casting |
Idea Creation
|
J. WALTER THOMPSON BEIRUT, LEBANON
|
PR
|
J. WALTER THOMPSON BEIRUT, LEBANON
|
Brief Explanation
The film is comprised of 17 underground artists who came together to create one song encompassing 3 different genres – hip hop, rock and pop. They collaborated with top professionals in the region to perfect their music and choreography. The film shows a journey of empowerment, where these artists raise their voice to tell young Iraqis that although things are tough, dreams can come true.
The casting process was authentic and genuine, through and through. Zain Iraq, accompanied with professionals in the music industry, went out on a 9-month mission to find those 17 underground artists across Iraq. They come from different parts of the country, and each of them have their own musical interests and styles. Being “Camera Ready” was definitely not the goal, the purpose was to be as real as possible. So, as they are, as they feel comfortable, professionals supported them to perfect the song and choreography and they took the stage.
Credits
Nicolas Geahchan |
J. Walter Thompson Beirut |
Regional Executive Creative Director |
Laila Agassi |
J. Walter Thompson Beirut |
Creative Director |
Alaa Ghazzi |
J. Walter Thompson Beirut |
Associate Creative Director |
Dina El Khouri |
J. Walter Thompson Beirut |
Art Director |
Alissar Daher |
J. Walter Thompson Beirut |
Copywriter |
Billy Baz |
J. Walter Thompson Beirut |
Group Account Director |
Mohamad Kobrosly |
J. Walter Thompson Beirut |
Account Executive |
Suzanne Talhouk |
J. Walter Thompson Levant |
PR Director for the Levant region |
Farah Elbeaini |
J. Walter Thompson Beirut |
Public Relations Executive |
Hussein Abulmaali |
J.Walter Thompson Baghdad |
Account Manager |
Suhail Hussein |
J.Walter Thompson Baghdad |
Senior Account Executive |
Kameel Kareem |
J.Walter Thompson Baghdad |
Graphic Designer |
Haider Jraidan |
J.Walter Thompson Baghdad |
Executive Creative Director |
Links
Social Media URL