2017 Winners & Shortlists

HASSA ELIYA (NOW IS MINE)

BrandZAIN IRAQ
Product/ServiceTELECOMMUNICATIONS
EntrantJ. WALTER THOMPSON BEIRUT, LEBANON
CategoryCasting
Idea Creation J. WALTER THOMPSON BEIRUT, LEBANON
PR J. WALTER THOMPSON BEIRUT, LEBANON

Brief Explanation

The film is comprised of 17 underground artists who came together to create one song encompassing 3 different genres – hip hop, rock and pop. They collaborated with top professionals in the region to perfect their music and choreography. The film shows a journey of empowerment, where these artists raise their voice to tell young Iraqis that although things are tough, dreams can come true.

The casting process was authentic and genuine, through and through. Zain Iraq, accompanied with professionals in the music industry, went out on a 9-month mission to find those 17 underground artists across Iraq. They come from different parts of the country, and each of them have their own musical interests and styles. Being “Camera Ready” was definitely not the goal, the purpose was to be as real as possible. So, as they are, as they feel comfortable, professionals supported them to perfect the song and choreography and they took the stage.

Credits

Name Company Role
Nicolas Geahchan J. Walter Thompson Beirut Regional Executive Creative Director
Laila Agassi J. Walter Thompson Beirut Creative Director
Alaa Ghazzi J. Walter Thompson Beirut Associate Creative Director
Dina El Khouri J. Walter Thompson Beirut Art Director
Alissar Daher J. Walter Thompson Beirut Copywriter
Billy Baz J. Walter Thompson Beirut Group Account Director
Mohamad Kobrosly J. Walter Thompson Beirut Account Executive
Suzanne Talhouk J. Walter Thompson Levant PR Director for the Levant region
Farah Elbeaini J. Walter Thompson Beirut Public Relations Executive
Hussein Abulmaali J.Walter Thompson Baghdad Account Manager
Suhail Hussein J.Walter Thompson Baghdad Senior Account Executive
Kameel Kareem J.Walter Thompson Baghdad Graphic Designer
Haider Jraidan J.Walter Thompson Baghdad Executive Creative Director
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