2017 Winners & Shortlists

Brief Explanation

The TODOs, the brand's popular clay characters, are out this time to prove they're the 'only' Brownies in the market. In accordance with their own logic, they decided to eliminate all the other "Brownies" along with any means of making them.

Execution

Having the TODOs closer to the Egyptian streets and blending them visually while interacting with people was the main challenge for the Director and his team. This required effective orchestration of the CGI-team while seeing the overall final picture a bit earlier in the process. Creating accurate mock-ups for light/shade reference was a key thing in the process along with helping in accurate framing.