2017 Winners & Shortlists

Brief Explanation

TODO cakes is launching a new SKU called TODO "bomb" and its being kept very low... so, The TODOs, the brand's popular clay characters, heard about this new product/recipe that is being prepared without them knowing and decided to go out this time and explore whats going on behind their back. we see the gang fully geared, ready with the help of their TODO van (new member) and tricking the security guard to enter the factory and steal this product.

Execution

Blending the TODOs visually within real scenes while interacting with people was the main challenge for the Director and his team. This required effective orchestration of the CGI-team while seeing the overall final picture a bit earlier in the process. Creating accurate mock-ups for light/shade reference was a key thing in the process along with helping in accurate framing.