Manly mustached men in a run down table tennis hall singing a rewritten children’s song in a serious tone. The song highlights the Egyptian National team’s new line up, introducing the key players and their individual talents, in an effort to get the fans familiar with their new national team.
Unlike most Coca Cola communication, the cast for this music video had to reflect the faces of the typical Egyptian fans. To give the anthem the weight it needed, the cast needed to have a high contrast with the type of song being sung. Manly men with serious expressions singing to a rewritten children’s song.