2017 Winners & Shortlists

THE LINE-UP SONG

Bronze
BrandCOCA-COLA
Product/ServiceCOKE RED
EntrantFP7/CAI Cairo, EGYPT
CategoryCasting
Idea Creation FP7/CAI Cairo, EGYPT
Production FP7/CAI Cairo, EGYPT

Brief Explanation

Manly mustached men in a run down table tennis hall singing a rewritten children’s song in a serious tone. The song highlights the Egyptian National team’s new line up, introducing the key players and their individual talents, in an effort to get the fans familiar with their new national team.

Unlike most Coca Cola communication, the cast for this music video had to reflect the faces of the typical Egyptian fans. To give the anthem the weight it needed, the cast needed to have a high contrast with the type of song being sung. Manly men with serious expressions singing to a rewritten children’s song.

Credits

Name Company Role
Ahmed Hafez Youness FP7/CAI ECD
Maged Nassar FP7/CAI CD
Mohamed El Ghamrawy FP7/CAI Song Writer
Ahmed Fayez FP7/CAI Business Unit Head
Sara Sherif FP7/CAI Senior Account Director
Ahmed El Shimy FP7/CAI Account Supervisor
Aslan Tarek FP7/CAI Account Executive
Hend Ali FP7/CAI Account Executive
Heba Radwan FP7/CAI Head Of Film Production Department
Inas Nagy FP7/CAI Producer
Moayad El Shenawy FP7/CAI Producer
Maged Nassar N/A Director
Assem Ali N/A Art Director
Ahmed El Morsy Big Foot DOP
Begad Omran Big Foot Executive Producer
Ahmed Azmi BigFoot Producer
Nada Faied BigFoot Line Producer
Karim Mira Lizard Colorist
Amr Rabee Lizard Editor
Wael Alaa Byrdkill Music Composer
Nada Adel N/A Stylist
BigFoot BigFoot Production Company
Links
Video URL