2017 Winners & Shortlists

CHAIN REACTION

BrandETS.MICHEL NAJJAR & FILS
Product/ServiceKRIKITA NUTS
EntrantPIMO Beirut, LEBANON
CategoryProduction Design / Art Direction
Idea Creation LOWE PIMO Beirut, LEBANON
Production 360 FX Milan, ITALY

Brief Explanation

This Krikita nuts commercial was developed to show the high precision, state-of-the-art technology involved in selecting and preparing the Krikita mixes to ensure the freshness and taste of each nut, involving production up to the quality standards of Krikita nuts. No computer graphics were used to create the effects, only pure footage.

Credits

Name Company Role
Madona Zeidan PIMO Creative Director
Rania Barakat PIMO Senior Art Director
Tina Arab PIMO Art Director
Sarita Saad PIMO Copywriter
Joumana Mikaelian PIMO Group Communication Director
Links
Video URL