ALAWWAL BANK - SHIFT TO A BETTER FUTURE - MOBILE 360° VIDEO
| Brand | ALAWWAL BANK |
| Product/Service | BANKING |
| Entrant | 4129GREY Istanbul, TURKEY |
| Category | Direction |
|
Idea Creation
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4129GREY Istanbul, TURKEY
|
|
Production
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PLUS YAPIM Istanbul, TURKEY
|
|
Additional Company
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LANDOR Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The whole campaign consisted of two timelines, the present and a possible future. In our interactive film, the present timeline shows the dreams of a student whereas the future timeline shows how those dreams could come true. The users are able to interact with the story by shifting between the two timelines of the story.
We’ve used an innovative way to make this concept available on mobile 360° technology. So, when you rotate your phone to left you see the present day of the story, whereas when you rotate right you shift to the future in real time. This was an organic experience on the platform and also a first on mobile.
Credits
| Alemsah Ozturk |
4129Grey |
Head of Agency |
| Bengt Eriksson |
Landor |
Head of Agency |
| Seren Koroglu |
4129Grey |
Creative Director |
| Kadir Ozdemir |
4129Grey |
Creative Group Head |
| Burak Gunduz |
4129Grey |
Creative Group Head |
| Dogukan Dogan |
4129Grey |
Creative Group |
| Pinar Cingoz |
4129Grey |
Creative Group |
| Ercan Nailoglu |
4129Grey |
Art Director |
| Safak Kordikanlioglu |
4129Grey |
Art Director |
| Gulsah Karasakal |
4129Grey |
Motions Graphic Designer |
| Hidayet Bayraktar |
4129Grey |
Technical Director |
| Gunay Sert |
4129Grey |
Software Developer |
| Murat Yilmaz |
4129Grey |
Software Developer |
| Fatih Kocak |
4129Grey |
Software Developer |
| Firat Sorgucu |
4129Grey |
Project Manager |
| Melike Asci |
4129Grey |
Brand Manager |
| Berna Bulat Pekbas |
4129Grey |
Agency Producer |
| Selim Ipek |
4129Grey |
Agency Producer |