2017 Winners & Shortlists

#ZERO100ZERO

BrandCHEVROLET
Product/ServiceAUTOMOTIVE
EntrantCOMMONWEALTH Dubai, UNITED ARAB EMIRATES
CategoryCinematography
Idea Creation COMMONWEALTH Dubai, UNITED ARAB EMIRATES
Media Placement CARAT Dubai, UNITED ARAB EMIRATES
Production JOY FILMS Dubai, UNITED ARAB EMIRATES

Brief Explanation

This is the film of a death-defying stunt performed by our latest high-performance vehicle at the iconic SkyDive Dubai Runway. Our engineers claimed that the car could go from 0 to 100 Miles Per Hour and back to 0 in 313 meters. So we put this claim to the test, measured exactly 313m back from the edge, aimed the car at the water and stepped on the gas. This is the story of what happened. And yes, this is real.

Credits

Name Company Role
Andrej Arsenijevic Commonwealth // McCann Creative Director
Darren McCall Commonwealth // McCann Associate Creative Director
Tamer Elsawy Commonwealth // McCann Associate Creative Director
Conan Gregory Commonwealth // McCann Senior Integrated Account Manager
Links
Social Media URL