2017 Winners & Shortlists

THE MAN SITTING NEXT TO YOU

Short List
BrandDU DUBAI
Product/ServiceTELECOMMUNICATION
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryAchievement in Production
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production GOOD PEOPLE Beirut, LEBANON

Brief Explanation

While watching a movie in the cinema is a fun and exciting experience, the film shows how the experience can be ruined by depicting the dark, ‘not-so-fun’ side if you are seated next to an inconsiderate person who ends up being a nightmare. And hence the need to use the product in order to choose very carefully who you sit next to.

Results

The production design and art direction of the film had to be crafted very well to insightfully depict the nightmares that movie goers go (or have gone) through. The film production showcases iconic cinema-related props - from intricately designing miniature movie theatre/cinema models (which were set on fire eventually) to life-size nacho, soda cups and human arm-hair. The challenge of lighting inside a cinema had to be carefully managed as the entire mood of the film had to match the sarcastic dark tone of the narrator through the art direction/production design.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
Rafael Augusto Leo Burnett Dubai Creative Director
Haytham Dayeh Leo Burnett Dubai Communication Servicing Director
Saad Yusuf Leo Burnett Dubai Group Account Director
Omar Kishk Leo Burnett Dubai Account Manager
Shereen Mostafa Leo Burnett Dubai Head of TV
Ahmed Zaki du (Emirates Integrated Telecommunications Company) Client
Ali Ali / Maged Nassar Good People Creative
Ali Ali / Maged Nassar Good People Copywriter
Saad Yusuf Leo Burnett Dubai Planner
Ali Ali / Maged Nassar Good People Director
Cynthia Chammas Good People Producer
Pierre Mouarkech Good People Dop
Michel Abouzeid Good People Executive Producer
Good People Good People Production House
Chris Roebuck Good People Editor
George Kyriakou Good People Colorist
Parv Thind Good People Sound Design
GOLDSTEIN GOLDSTEIN Music Composer
Amr Rabee Lizard Editor