THE MAN SITTING NEXT TO YOU
Brand | DU DUBAI |
Product/Service | TELECOMMUNICATION |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Achievement in Production |
Idea Creation
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Production
|
GOOD PEOPLE Beirut, LEBANON
|
Brief Explanation
While watching a movie in the cinema is a fun and exciting experience, the film shows how the experience can be ruined by depicting the dark, ‘not-so-fun’ side if you are seated next to an inconsiderate person who ends up being a nightmare. And hence the need to use the product in order to choose very carefully who you sit next to.
Results
The production design and art direction of the film had to be crafted very well to insightfully depict the nightmares that movie goers go (or have gone) through. The film production showcases iconic cinema-related props - from intricately designing miniature movie theatre/cinema models (which were set on fire eventually) to life-size nacho, soda cups and human arm-hair.
The challenge of lighting inside a cinema had to be carefully managed as the entire mood of the film had to match the sarcastic dark tone of the narrator through the art direction/production design.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Rafael Augusto |
Leo Burnett Dubai |
Creative Director |
Haytham Dayeh |
Leo Burnett Dubai |
Communication Servicing Director |
Saad Yusuf |
Leo Burnett Dubai |
Group Account Director |
Omar Kishk |
Leo Burnett Dubai |
Account Manager |
Shereen Mostafa |
Leo Burnett Dubai |
Head of TV |
Ahmed Zaki |
du (Emirates Integrated Telecommunications Company) |
Client |
Ali Ali / Maged Nassar |
Good People |
Creative |
Ali Ali / Maged Nassar |
Good People |
Copywriter |
Saad Yusuf |
Leo Burnett Dubai |
Planner |
Ali Ali / Maged Nassar |
Good People |
Director |
Cynthia Chammas |
Good People |
Producer |
Pierre Mouarkech |
Good People |
Dop |
Michel Abouzeid |
Good People |
Executive Producer |
Good People |
Good People |
Production House |
Chris Roebuck |
Good People |
Editor |
George Kyriakou |
Good People |
Colorist |
Parv Thind |
Good People |
Sound Design |
GOLDSTEIN |
GOLDSTEIN |
Music Composer |
Amr Rabee |
Lizard |
Editor |