SHARE LIFE'S LITTLE PLEASURES
Brand | MARS |
Product/Service | GALAXY BITES |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Use of Licensed or Adapted Music |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
GOOD PEOPLE Beirut, LEBANON
|
Brief Explanation
For Galaxy’s launch of its new bite-sized chocolate, we were tasked with effectively delivering on our brand’s promise, of ‘For life’s little pleasures’.
Our idea came from a simple pleasure that everyone enjoys while in a car: Singing (even dancing) together with friends to songs on the radio.
Our film showed 3 friends in a car lip syncing and dancing to famous songs. Special attention was given to the way the girls looked and engaged with each song. From the costumes they wore, to their physical appearance and their dance moves, we ensured our cast looked exactly like the stars in the original video.
The film was an instant hit amongst our target audience, who felt they could easily relate to the moment of pleasure that we had captured in the film. We got people to take notice of the new Galaxy Bites and even start humming to our tunes.
Credits
Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
Marie Claire Maalouf |
Impact BBDO Dubai |
Associate Creative Director |
Sarah Berro |
Impact BBDO Dubai |
Executive Arabic Writer |
Rajaa Chami |
Impact BBDO Dubai |
Producer |
Alok Mohan |
Impact BBDO Dubai |
Creative Director |
Samantha Stuart-Palmer |
Impact BBDO Dubai |
General Manager |
Frances McCabe |
Impact BBDO Dubai |
Regional Account Director |
Emilie Slailaty |
Good People |
Director |
Cynthia Chammas |
Good People |
Executive Producer |
Rama Zarafili |
Impact BBDO Dubai |
Account Manager |
Pierre Mouarkech |
Good People |
DOP |
Links
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