2017 Winners & Shortlists

Brief Explanation

For Galaxy’s launch of its new bite-sized chocolate, we were tasked with effectively delivering on our brand’s promise, of ‘For life’s little pleasures’. Our idea came from a simple pleasure that everyone enjoys while in a car: Singing (even dancing) together with friends to songs on the radio. Our film showed 3 friends in a car lip syncing and dancing to famous songs. Special attention was given to the way the girls looked and engaged with each song. From the costumes they wore, to their physical appearance and their dance moves, we ensured our cast looked exactly like the stars in the original video. The film was an instant hit amongst our target audience, who felt they could easily relate to the moment of pleasure that we had captured in the film. We got people to take notice of the new Galaxy Bites and even start humming to our tunes.