Brand | VISA |
Product/Service | VISA PREPAID GIFT CARDS |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Achievement in Production |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
EARDRUM Sydney, AUSTRALIA
|
Brief Explanation
Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was, people would rather keep on giving (and receiving) flowers, teddy bears and perfumes year after year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that says ‘Visa Accepted’.
Research showed us that there was more to each of those three cliché gifts than what people knew of. Our campaign revealed the dirty truths behind them. In an entertaining way, we managed to shock people into realisation and even agree that we were right – The Visa Gift Card is truly a better gift than flowers, teddy bears or perfumes.
Results
We had to made three films as part of the campaign. But faced with an extremely small budget, we could not afford a full-fledged shoot. Everything you see in the three films was done in-house.
Across all the films, we wanted to create something that was visually arresting even if people were watching it without the voice over.
For Perfumes, we wanted to portray the sense of smell visually. Everything you see in the film was shot in-house by our own team on macro. It was particularly difficult getting the right colours and desired movement of the liquids.
Credits
Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
Alok Mohan |
Impact BBDO Dubai |
Creative Director |
James Elgie |
Impact BBDO Dubai |
Director |
Joris Bosdriesz |
Impact BBDO Dubai |
Director |
Anju Purushot |
Impact BBDO Dubai |
Senior Producer |
Rajaa Chami |
Impact BBDO Dubai |
Producer |
Ann Geleen Amparado |
Impact BBDO Dubai |
Post Producer |
Colin Farmer |
Impact BBDO Dubai |
General Manager |
Peter Zagalsky |
Impact BBDO Dubai |
Regional Account Director |
Links
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