2017 Winners & Shortlists

PERFUME

BrandVISA
Product/ServiceVISA PREPAID GIFT CARDS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryCasting
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Additional Company EARDRUM Sydney, AUSTRALIA

Brief Explanation

Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was, people would rather keep on giving (and receiving) flowers, teddy bears and perfumes year after year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that says ‘Visa Accepted’. Research showed us that there was more to each of those three cliché gifts than what people knew of. Our campaign revealed the dirty truths behind them. In an entertaining way, we managed to shock people into realisation and even agree that we were right – The Visa Gift Card is truly a better gift than flowers, teddy bears or perfumes.

The idea was to tell the dark, dirty truths behind three of the most popular gifts during Valentine’s. Our films were driven by a voice over, and hence, getting the right voice and delivery for it was the biggest challenge. The scripts relied on dark humour. After much searching, we found a voice that could do a completely deadpan delivery, while at the same time feel comforting. It was essential that the voice we used felt mature, but didn’t sound too old or too young. Also, since we were delivering facts that were unheard of, it was essential that the voice sounded trustworthy and hard not to listen to.

Credits

Name Company Role
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Alok Mohan Impact BBDO Dubai Creative Director
James Elgie Impact BBDO Dubai Director
Joris Bosdriesz Impact BBDO Dubai Director
Anju Purushot Impact BBDO Dubai Senior Producer
Rajaa Chami Impact BBDO Dubai Producer
Ann Geleen Amparado Impact BBDO Dubai Post Producer
Colin Farmer Impact BBDO Dubai General Manager
Peter Zagalsky Impact BBDO Dubai Regional Account Director
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