2017 Winners & Shortlists

Brief Explanation

Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was, people would rather keep on giving (and receiving) flowers, teddy bears and perfumes year after year than opt for our gift card, which allows the recipient to purchase anything their heart desires from any store around the globe that says ‘Visa Accepted’. Research showed us that there was more to each of those three cliché gifts than what people knew of. Our campaign revealed the dirty truths behind them. In an entertaining way, we managed to shock people into realisation and even agree that we were right – The Visa Gift Card is truly a better gift than flowers, teddy bears or perfumes.

The idea was to tell the dark, dirty truths behind three of the most popular gifts during Valentine’s. Our films were driven by a voice over, and hence, getting the right voice and delivery for it was the biggest challenge. The scripts relied on dark humour. After much searching, we found a voice that could do a completely deadpan delivery, while at the same time feel comforting. It was essential that the voice we used felt mature, but didn’t sound too old or too young. Also, since we were delivering facts that were unheard of, it was essential that the voice sounded trustworthy and hard not to listen to.