| Brand | VISA |
| Product/Service | VISA PREPAID GIFT CARDS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Direction |
|
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Production
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Additional Company
|
EARDRUM Sydney, AUSTRALIA
|
Brief Explanation
Visa wanted to promote their Gift Card in time for Valentine’s Day. The problem was, people would rather keep on giving (and receiving) flowers, teddy bears and perfumes year after year than opt for our gift card, which allowed the recipient to purchase anything their heart desired from any store around the globe that said ‘Visa Accepted’.
Research showed us that there was more to each of those three cliché gifts than what people knew of. Our campaign revealed the dirty truths behind them. In an entertaining way, we managed to shock people into realization and even agree that we were right – The Visa Gift Card is truly a better gift than flowers, teddy bears or perfumes.
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Alok Mohan |
Impact BBDO Dubai |
Creative Director |
| James Elgie |
Impact BBDO Dubai |
Director |
| Anju Purushot |
Impact BBDO Dubai |
Senior Producer |
| Rajaa Chami |
Impact BBDO Dubai |
Producer |
| Ann Geleen Amparado |
Impact BBDO Dubai |
Post Producer |
| Colin Farmer |
Impact BBDO Dubai |
General Manager |
| Peter Zagalsky |
Impact BBDO Dubai |
Regional Account Director |
| Joris Bosdriesz |
Impact BBDO Dubai |
Editor |
Links
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