Centrepoint, the Middle East’s biggest fashion store wanted to announce their Sale 2016 regional advertising campaign. With 131 stores across the UAE, Kuwait, Oman, Bahrain, Lebanon and Saudi Arabia, Centrepoint is also the region’s most coveted fashion retail brand.
In a region that is known for its year-long sales and shopping festivals, Centrepoint had to stand out in an overly competitive and cluttered category.
The film campaign is based on a universal insight - Life has a mind of its own. And when it makes its own plans to ruin your day, the only thing you can do is look good.