2017 Winners & Shortlists

LIES

Gold
Client/BrandCENTREPOINT
Product/ServiceRETAIL STORE
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryFilm Craft
CategoryDirection
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production GOOD PEOPLE Beirut, LEBANON
Additional Company LIZARD VFX Cairo, EGYPT
Additional Company 2 SERENA Dubai, UNITED ARAB EMIRATES
Additional Company 3 DIGITAL DISTRICT Paris, FRANCE
Additional Company 4 EARDRUM Sydney, AUSTRALIA
Additional Company 5 GOLDSTEIN London, UNITED KINGDOM

Brief Explanation

Centrepoint, the Middle East’s biggest fashion store wanted to announce their Sale 2016 regional advertising campaign. With 131 stores across the UAE, Kuwait, Oman, Bahrain, Lebanon and Saudi Arabia, Centrepoint is also the region’s most coveted fashion retail brand. In a region that is known for its year-long sales and shopping festivals, Centrepoint had to stand out in an overly competitive and cluttered category.   The film campaign is based on a universal insight - Life has a mind of its own. And when it makes its own plans to ruin your day, the only thing you can do is look good.

Credits

Name Company Position
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Alok Mohan Impact BBDO Dubai Creative Director
Colin Farmer Impact BBDO Dubai General Manager
Bharti Joukani Impact BBDO Dubai Account Director
Rajaa Chami Impact BBDO Dubai Broadcast Producer
Maged Nassar Good People Director
Michel Abou Zeid Good People Executive Producer
Cynthia Chammas Good People Executive Producer
Pierre Mouarkesh Good People DOP
Amr Rabee Impact BBDO Dubai Editor
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