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#THISISEGYPT INTERNATIONAL CAMPAIGN

Short List
BrandEGYPTIAN TOURISM PROMOTION BOARD
Product/ServiceTOURISM
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryUse of Original Music
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Media Placement MINDSHARE Cairo, EGYPT
Production ASAP PRODUCTIONS Cairo, EGYPT

Brief Explanation

A 90-second romp through Egypt. This is not the Egypt you hear about on the news. This is not just the Pyramids you read about in history books. Our film attempts to shed light on the different experiences and destinations not typically associated with Egypt that our country offers travelers. Our script contradicts and plays off each visual to pay homage to the charming paradox of any true Egyptian experience, while also serving to remind viewers that there are two sides to every story. This is our story. This is Egypt.

Credits

Name Company Role
Adam Mourad J. walter thompson cairo Associate Creative Director
Ramsey Naja J. Walter Thompson Beirut Chief Creative Officer
Mayan Sabry J. walter thompson cairo Jr. Copywriter
Mariam Makram J. walter thompson cairo Jr. copywriter
Mai Azmy J. Walter Thompson Cairo Managing Director
Ahmed Abdel Kader J. walter thompson cairo Associate Business Director
Sally Ezzat J. Walter Thompson Cairo Account director
Menna Hagrass J. Walter Thompson Cairo Account Manager
Nazli Kassem J. Walter Thompson Cairo Account Executive
Karim Osman J. Walter Thompson Cairo Account Executive
Diana George J. Walter Thompson Cairo Senior Planner
Amir Adib J. Walter Thompson Cairo Senior Planner
Shady AbdelAziz J. Walter Thompson Cairo Tv Producer
Ben James J. Walter Thompson New York Executive Creative Director
Karim Fanous J. Walter Thompson Cairo A/V Director
Ibrahim Islam J. Walter Thompson Cairo Design Director
Mohamed Hammady J. Walter Thompson Cairo Executive Creative Director
Rob Sanders ASAP Productions Director
Luke Jacobs ASAP Productions 1st Unit DOP
Sary Hany Key66 Music producer
Martyna Knitter Visenna ASAP Productions 2nd Unit DOP
Amin Elmasri ASAP Productions Executive Producer
Sherouk Mokhtar ASAP Productions Senior Producer
Ammar Abo Shady ASAP Productions Line Producer
Sameh Hosny ASAP Productions Line Producer
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