2017 Winners & Shortlists

INKLUSION

Silver
BrandLBCI
Product/ServiceTV CHANNEL
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
CategoryCasting
Idea Creation J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Production CITY FILMS Beirut, LEBANON

Brief Explanation

The film starts with several old veterans telling their story, how the war started and how they reacted to it, firstly. Then speak about how their dreams and ambitions were destroyed. After that, it shows the tattoo artist covering up their old militia tattoos.At the end it shows the new tattoos on the veterans' chest with the Inklusion logo.

We reached NGO's related with the civil war and provide life support for the veterans, and asked around about old veterans who would be able to talk about their ordeal and experience, and be able to express what they went through. We put printed-ad posts in the main Lebanese big publications, as we were scouting for the eligible old militia veterans. We managed to achieve two old veterans from the catholic side, from different militia groups, ad one from the Muslim group. A lot of people wanted to contribute and talk about their experience, but they were scared to share and let out the information, to the point that one our interviewees asked to keep his face hidden.

Credits

Name Company Role
Miguel Dianda J. Walter Thompson, Dubai Creative Director
Tomas Lavagno J. Walter Thompson Dubai Creative Director
Marco Bezerra J. Walter Thompson Dubai Executive Creative Director
Heather McDonald J. Walter Thompson, Dubai Head of Production
Maria Jose Suarez Viacava J. Walter Thompson, Dubai Project Manager
Max Elbo J. Walter Thompson, Dubai Art Director
Nicolas Geahchan J. Walter Thompson, Dubai Regional Executive Creative Director
Alaa Ghazzi J. Walter Thompson, Dubai Senior Art Director
Suzanne Talhouk J. Walter Thompson, Dubai Head of PR
Lamis Kontar J. Walter Thompson, Dubai PR Director
Gilbert Nahas J. Walter Thompson, Dubai Agency Producer
City Films City Films Production House
Nadia Nahhas J. Walter Thompson, Dubai Account Manager
Marc Hadife City Films Director