| Brand | MCDONALD'S |
| Product/Service | FAST FOOD |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Use of Original Music |
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Idea Creation
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
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Production
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DEJAVU Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
We created a playful film that depicts a chat between two friends as they consider who to invite to join them for a McChicken. The list begins with a few friends, but quickly spirals into a never-ending invitation that comes to life with a fun series of emojis that depict all the wonderful characters they invite… all of whom love the McChicken. The film is driven by a quirky song that celebrates these characters and the little things that make our culture unique.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| André Nassar |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Rodrigo Leal Rodrigues |
Leo Burnett Dubai |
Head of Art |
| Michael Habre |
Leo Burnett Dubai |
Creative Director |
| Tariq Ayass |
Leo Burnett Dubai |
Associate Creative Director |
| Anton Marais |
Leo Burnett Dubai |
Associate Creative Director |
| Rasha Alazem |
Leo Burnett Dubai |
Associate Regional Communication Director |
| Shereen Mostafa |
Leo Burnett Dubai |
Head of TV Production |
| Zeina Daoud |
Leo Burnett Dubai |
TV Producer |
| Herr Fuchs |
Herr Fuchs |
Animation Company |
| Déjà vu |
Déjà vu |
Production Company |
Links
Video URL