Brand | DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) |
Product/Service | TELECOMMUNICATION |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Production Design / Art Direction |
Idea Creation
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Media Placement
|
STARCOM Dubai, UNITED ARAB EMIRATES
|
Production
|
GOOD PEOPLE Beirut, LEBANON
|
Brief Explanation
The ‘Future of Prepaid’ was a coming of age for ‘prepaid’ in the UAE. It was the first of its kind. And hence it needed a Hollywood blockbuster-like launch. The campaign kicked off with a comedic trailer informing the audience about the imminent arrival of the ‘Future of Prepaid’. This was followed by the release of 3 webisodes documenting the astronauts’ all-important mission to Mars and the bizarre, but real world prepaid problems they faced along the way. From aborting a countdown, to making a stopover in Manila and even using a mulit-million dollar robot arm as a selfie stick, our astronauts captured the hearts of the nation with their comical journey and various cultural nuances.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
André Nassar |
Leo Burnett Dubai |
Regional Executive Creative Director |
Rafael Augusto |
Leo Burnett Dubai |
Creative Director |
Bruno Bomediano |
Leo Burnett Dubai |
Head of Art |
Wayne Fernandes / Rami Boraie |
Leo Burnett Dubai |
Copywriter |
Haytham Dayeh |
Leo Burnett Dubai |
Communication Servicing Director |
Saad Yusuf |
Leo Burnett Dubai |
Group Account Director |
Amir M. Zeitouni |
Leo Burnett Dubai |
Senior Account Manager |
Mahmoud Jaber |
Leo Burnett Dubai |
Account Executive |
Ali Amarsy / Mark Haycock |
Leo Burnett Dubai |
Planner |
Shereen Mostafa |
Leo Burnett Dubai |
Head of Production |
Ali Ali |
Good People |
Director |
Good People |
Good People |
Production House |
Michel Abou Zeid |
Good People |
Executive Producer |
Pierre Mouarkech |
Good People |
DOP |
Lizard Cairo |
Lizard Cairo |
Post House |
Amr Rabee |
Lizard Cairo |
Editor |
Karim Mira |
Lizard Cairo |
Colorist |
Wave Studio |
Wave Studio |
Sound Design |
Nivritti Ashok |
Starcom |
Senior Media Executive |
Raed Bou Hamdan |
Starcom |
Associate Director |
Don-Jason Tungol |
Starcom |
Media Executive |
Feras Hamtini |
Starcom |
Performance Manager |
Rabah Malas |
Starcom |
Performance Executive |
Jad Neaimeh |
Starcom |
Senior Performance Executive |
Samer Mazjoub |
Starcom |
Director |
Christopher Sparks |
Starcom |
Client Managing Director |
Louloua Younes |
du (Emirates Integrated Telecommunications Company) |
Director Commercial Communications (Value & Budget Marketing) |
Links
Video URL