2017 Winners & Shortlists

Brief Explanation

The ‘Future of Prepaid’ was a coming of age for ‘prepaid’ in the UAE. It was the first of its kind. And hence it needed a Hollywood blockbuster-like launch. The campaign kicked off with a comedic trailer informing the audience about the imminent arrival of the ‘Future of Prepaid’. This was followed by the release of 3 webisodes documenting the astronauts’ all-important mission to Mars and the bizarre, but real world prepaid problems they faced along the way. From aborting a countdown, to making a stopover in Manila and even using a mulit-million dollar robot arm as a selfie stick, our astronauts captured the hearts of the nation with their comical journey and various cultural nuances.