Brand | PEPSI COLA |
Product/Service | PEPSI BEVERAGES |
Entrant | IMPACT BBDO Jeddah, SAUDI ARABIA |
Category | Achievement in Production |
Idea Creation
|
IMPACT BBDO Jeddah, SAUDI ARABIA
|
Idea Creation 2
|
PEPSICO Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
SAUVAGE.TV Barcelona, SPAIN
|
Brief Explanation
The film revolves around 6 renowned Saudis athletes with each having to overcome a different obstacle. Each challenge serves as a metaphor depicting real life obstacles (regional / political instability, economic downturn, austerity measures and social issues) that the nation and its people currently face.
As difficult as these obstacles may seem, especially when when you're alone, the film calls for unity, national pride and togetherness in the face of adversity.
Results
Due to time limitations, the first proposed treatment was to shoot in-studio where the team would have more control in a contained environment.
However, to achieve the film’s fullest potential, we shot on location in the desert against obvious odds, i.e limited shooting hours, difficult terrain and under scorching sunlight yet were still able to capture all the required footage and successfully manage the shooting schedules of the 6 celebrities.
And most importantly, what was initially a film involving 2D post work metamorphosed in to 3D, this within the same allocated time frame and budget.
Credits
Mohamed Sarhi |
Impact BBDO |
Creative Director |
Wissam Chaar |
Impact BBDO |
Associate Creative Director |
Ernest Desumbila Colom |
Sauvage.tv |
Director |
Diana Jebally |
Freelancer |
Producer |
Anas Al-Charif |
Impact BBDO |
Account Director |
Mathieu Diette |
Impact BBDO |
Regional Account Director |
Links
Social Media URL