2017 Winners & Shortlists

NATIONAL PRIDE

BrandPEPSI COLA
Product/ServicePEPSI BEVERAGES
EntrantIMPACT BBDO Jeddah, SAUDI ARABIA
CategoryAchievement in Production
Idea Creation IMPACT BBDO Jeddah, SAUDI ARABIA
Idea Creation 2 PEPSICO Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Production DEJAVU Dubai, UNITED ARAB EMIRATES
Additional Company SAUVAGE.TV Barcelona, SPAIN

Brief Explanation

The film revolves around 6 renowned Saudis athletes with each having to overcome a different obstacle. Each challenge serves as a metaphor depicting real life obstacles (regional / political instability, economic downturn, austerity measures and social issues) that the nation and its people currently face. As difficult as these obstacles may seem, especially when when you're alone, the film calls for unity, national pride and togetherness in the face of adversity.

Results

Due to time limitations, the first proposed treatment was to shoot in-studio where the team would have more control in a contained environment. However, to achieve the film’s fullest potential, we shot on location in the desert against obvious odds, i.e limited shooting hours, difficult terrain and under scorching sunlight yet were still able to capture all the required footage and successfully manage the shooting schedules of the 6 celebrities. And most importantly, what was initially a film involving 2D post work metamorphosed in to 3D, this within the same allocated time frame and budget.

Credits

Name Company Role
Mohamed Sarhi Impact BBDO Creative Director
Wissam Chaar Impact BBDO Associate Creative Director
Ernest Desumbila Colom Sauvage.tv Director
Diana Jebally Freelancer Producer
Anas Al-Charif Impact BBDO Account Director
Mathieu Diette Impact BBDO Regional Account Director
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