| Brand | PEPSI COLA |
| Product/Service | PEPSI BEVERAGES |
| Entrant | IMPACT BBDO Jeddah, SAUDI ARABIA |
| Category | Animation |
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Idea Creation
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IMPACT BBDO Jeddah, SAUDI ARABIA
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Idea Creation 2
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PEPSICO Dubai, UNITED ARAB EMIRATES
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Media Placement
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OMD Dubai, UNITED ARAB EMIRATES
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Production
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DEJAVU Dubai, UNITED ARAB EMIRATES
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Additional Company
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SAUVAGE.TV Barcelona, SPAIN
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Brief Explanation
The film revolves around 6 renowned Saudis athletes with each having to overcome a different obstacle. Each challenge serves as a metaphor depicting real life obstacles (regional / political instability, economic downturn, austerity measures and social issues) that the nation and its people currently face.
As difficult as these obstacles may seem, especially when when you're alone, the film calls for unity, national pride and togetherness in the face of adversity.
Credits
| Mohamed Sarhi |
Impact BBDO |
Creative Director |
| Wissam Chaar |
Impact BBDO |
Associate Creative Director |
| Ernest Desumbila Colom |
Sauvage.tv |
Director |
| Diana Jebally |
Freelancer |
Producer |
| Anas Al-Charif |
Impact BBDO |
Account Director |
| Mathieu Diette |
Impact BBDO |
Regional Account Director |
Links
Social Media URL