2017 Winners & Shortlists

UNDER-14 HANDBALL

Grand Prix
Client/BrandMADA MASR
Product/ServicePUBLICATION
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
2 of 2 Campaign
Type of EntryFilm Craft
CategoryDirection
Idea Creation J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Production DEJAVU Dubai, UNITED ARAB EMIRATES

Brief Explanation

The film is a satirical comment about how the games ofpolitics exist in the least likely of places, leaving the viewer to imagine how deep these games run in actual governmental politics. It was commissioned by Mada Masr, an independent, progressive publication in Egypt that appeals to the well-informed mind. “Under-14 Handball Team ”, paints a vivid picture of the inner-workings of a school level sports team. It explores topics like fraud, honey-traps, transfer of power, deceit etc., words often associated with Politics, but shown through a more familiar lens.

Execution

Egypt and the region at large have been at the center of global politics for a while now. The constant strife has left a large section of people jaded and apathetic in regard to this aspect. But the need of thehour is for forward-looking citizens to actually wake-up and make informed decisions. With these films, we touched upon the Micropolitics that exist in the everyday lives of the people in region. The insights were immediately recognized and appreciated by the people. It also established Mada Masr as a forward looking and unbiased media outlet that people can rely on for new on political and cultural fronts.

Credits

Name Company Position
Gautam Wadher J. Walter Thompson, Dubai Creative Director
Akhilesh Bagri J. Walter Thompson, Dubai Creative Director
Marco Bezerra J. Walter Thompson Executive Creative Director
Heather McDonald J. Walter Thompson, Dubai Head of Production
Aly Seifelnasr J. Walter Thompson, Dubai Senior Producer
Manasvi Gosalia Dejavu Executive Producer
Steve Gergess Dejavu Producer
Wadih Safieddine Dejavu Executive Producer
Neelay Shah Dejavu Editor
Nalle Sjoblad Freelancer Director
Mohammed Sabry J. Walter Thompson, Dubai Managing Director
Damoun Ghawi Freelancer Director of Photography
Chafic Haddad J. Walter Thompson, Dubai Chief Creative Operations Officer
Akhilesh Bagri J. Walter Thompson, Dubai Copywriter
Gautam Wadher J. Walter Thompson, Dubai Art Director
Aly Seifelnasr J. Walter Thompson, Dubai Project Manager
Maria Jose Suarez Viacava J. Walter Thompson, Dubai Project Manager
Mango Jam Mango Jam Sound Design
Links
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