2017 Winners & Shortlists

SUZY’S BEAUTY SALON

Grand Prix
Client/BrandMADA MASR
Product/ServicePUBLICATION
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
1 of 2 Campaign
Type of EntryFilm Craft
CategoryDirection
Idea Creation J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Production DEJAVU Dubai, UNITED ARAB EMIRATES

Brief Explanation

The film is a satirical comment about how the games ofpolitics exist in the least likely of places, leaving the viewer to imagine how deep these games run in actual governmental politics. It was commissioned by Mada Masr, an independent, progressive publication in Egypt that appeals to the well-informed mind. “Suzy’s Beauty Salon”, paints a vivid picture of the inner-workings of a beauty salon. It explores topics like power relations, ideologies, larceny, sleaze etc., words often associated with Politics, but shown through a more familiar lens.

Execution

The concept Micropolitics, required the director to intimately capture the invisible power relations in the least likely of places. The challenge was to reveal the ugly underbelly of these seemingly innocuous outfits, while drawing direct parallels with governmental politics. This required every detail to be crafted to perfection. From the ironical, informed voice over to casting that embody the characters they play at one look. Thefluid camera work gives the viewer a fly on the wall kind of experience, adding to the voyeuristic nature of the film. The lively art direction and choice of music create the perfect atmosphere, almost as misleading as the games of Politics itself.

Credits

Name Company Position
Gautam Wadher J. Walter Thompson, Dubai Creative Director
Mohammed Sabry J. Walter Thompson, Dubai Managing Director
Akhilesh Bagri J. Walter Thompson, Dubai Creative Director
Marco Bezerra J. Walter Thompson Executive Creative Director
Heather McDonald J. Walter Thompson, Dubai Head of Production
Aly Seifelnasr J. Walter Thompson, Dubai Senior Producer
Manasvi Gosalia Dejavu Executive Producer
Steve Gergess Dejavu Producer
Wadih Safieddine Dejavu Executive Producer
Neelay Shah Dejavu Editor
Nalle Sjoblad Freelancer Director
Maria Jose Suarez Viacava J. Walter Thompson, Dubai Project Manager
Damoun Ghawi Freelancer Director of Photography
Chafic Haddad J. Walter Thompson, Dubai Chief Creative Operations Officer
Akhilesh Bagri J. Walter Thompson, Dubai Copywriter
Gautam Wadher J. Walter Thompson, Dubai Art Director
Aly Seifelnasr J. Walter Thompson, Dubai Project Manager
Mango Jam Mango Jam Sound Design
Links
Website URL   |   Additional URL