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THE WAIT

Short List
BrandHSBC
Product/ServiceHSBC CASHBACK CREDIT CARD
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
CategoryUse of Licensed or Adapted Music
Idea Creation J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Media Placement MINDSHARE DUBAI, UNITED ARAB EMIRATES
Production MAGNET Dubai, UNITED ARAB EMIRATES

Brief Explanation

In the film titled 'The wait’, we follow the protagonist as he finds himself in various unfortunate, comical circumstances with respect to money; situations that the viewer would easily relate to. The soundtrack “This is my life” by Dame Shirley Bassey, aptly sums up the ironic mood of the film. In the end relief comes to him in the form of HSBC Visa Cashback Credit Card, just as the music starts to turn brighter.

Credits

Name Company Role
Akhilesh Bagri J. Walter Thompson, Dubai Creative Director
Marco Bezerra J. Walter Thompson Executive Creative Director
Mohammed Sabry J. Walter Thompson Managing Director
Heather McDonald J. Walter Thompson, Dubai Head of Production
Chafic Haddad J. Walter Thompson Dubai Chief Creative Operations Officer
Ramsey Naja J. Walter Thompson, MENA Chief Creative Officer
Aly Seifelnasr J. Walter Thompson, Dubai Senior Producer
Maria Jose Suarez Viacava J. Walter Thompson, Dubai Project Manager
Anirudh Shiva J. Walter Thompson, Dubai Copywriter
Carine Howayek J. Walter Thompson, Dubai Art Director
Nermine Barrada J. Walter Thompson, Dubai Business Director
Namal Siddiqui J. Walter Thompson, Dubai Account Manager
Nabil Elkourdy J. Walter Thompson, Dubai Account Executive
Helina Asefa J. Walter Thompson, Dubai Planning Director
Gautam Wadher J. Walter Thompson, Dubai Creative Director
Mark Middlewick Freelancer Director
James Adey Freelancer DOP
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